Nothing Announces Smartphone Co-Creation Initiative - The Community Edition Project
Nothing is inviting its Community to co-develop an ultimate version of Phone
London: Nothing was announced about The Community Edition Project today. This first-of-its-kind co-creation initiative invites community members to design, package, customise and launch a new variant of Phones.
Every product Nothing has released has been designed with its community in mind. The Community Edition Project allows the London-based technology company to co-create, leveraging the talents of its most creative followers.
Six months, four stages, and one phone—across this time frame, Nothing will collect entries for the design of the ultimate phone version. The entries will cover hardware, wallpapers, packaging, and marketing creatives. Winners at each stage can collaborate directly with the Nothing Team as they bring their creations to life.
Stage 1 - March
Hardware Design:
Put your spin on the phone's iconic hardware. The winner can collaborate with Nothing's London industrial design team to bring their idea to life. Submissions for this stage will open to all on 26 March 2024.
Stage 2 - May
Wallpaper Design:
Design a series of wallpapers that seamlessly integrate with the chosen hardware design. The winning collection will ship pre-installed on Phone Community Edition.
Stage 3 - June
Packaging Design:
Think outside the box with the packaging design. This is the chance to craft a unique unboxing experience that ties together the hardware and wallpaper design from stages 1 and 2.
Stage 4 - July
Marketing Campaign:
Ideate and submit a creative proposal for marketing Phone (2a) Community Edition. With support from Nothing's Brand & Creative team, community members will develop a visual identity and a bank of assets to promote the phone when it goes on sale.
"We believe in a future where the boundaries of what a company is and the community is will be erased and hopefully become the same thing. In the future, maybe the community can also contribute code to Nothing OS, or maybe they can create other products with us. We must believe in people and the democratisation of information and knowledge. I think this will be a great opportunity to expand our community. This is a design and marketing co-creation project that I think will attract a lot of new creative minds. I'm excited to see what we will build together," said Carl Pei, CEO and Co-founder of Nothing.
The Nothing Community can participate in any category that best suits their skills. Once submissions open, users can upload images, videos, and other supporting media that best showcase their corresponding ideas. When each stage opens, Nothing will share a brief detailing all the rules, guidelines, and helpful tips for making a successful entry.
When the entry period has closed, voting will begin. The community will then have the chance to support their favourite entries. All valid submissions will be judged by an internal Nothing panel made of experts in each corresponding field, and a winner will be selected at each stage.
The Nothing Team in London will host the four category winners to launch Phone Community Edition, which showcases all winning ideas in one device. The event will mark the product's official launch before it sells.