real

The initiative will generate 30,000 jobs and add $ 1 bn to Dubai's GDP

Celebrating outstanding sales achievements and collaborative success in Dubai's real estate sector

Setting new standards with unparalleled luxury and innovation

Second building launch reflects Alef group's commitment to exceptional real estate development

AI-driven smart travel and study models are transforming how people think and make decisions

Iconic supercar unveiled at exclusive event in Dubai, showcasing cutting-edge design and performance

Exclusive series of events are being held to highlight airline's cabin crew program and other benefits

The two luxury properties, The Celeste and The Stellar, are both priced at over AED90 million each

The immersive lifestyle destination features plush lounges, exclusive merchandise and a healthy cafe

Remember that a moment's lapse in judgment on the road can have devastating consequences.

Dubai-backed project unveils Phase 2, prioritizing nature, community, and unparalleled luxury

To achieve your vision for success, it’s important to create clear, actionable objectives and develop good habits and skills