One-day mega discounts return with Great Dubai Summer Sale Surprises 2025
Shoppers to race for Dh20 bath & body works at Dubai Mall tomorrow
DUBAI is dialling up the shopping excitement as the Great Dubai Summer Sale (GDSS) rolls out a citywide spree of Daily Surprises from 18th July to 7th August as part of Dubai Summer Surprises (DSS) 2025.
Shoppers can expect a limited-time daily deal from a top brand – unveiled just 24 hours in advance and available at only one of their locations across Dubai. These exclusive discounts, offering savings of up to 90 percent, are valid from 10am until stocks last, making every morning a race for unbeatable bargains.
Organised by Dubai Festivals and Retail Establishment (DFRE), this highly anticipated retail activation delivers remarkable daily offers across fashion, beauty, electronics, homeware, and more. With prices slashed drastically for just one day at a single store, shoppers will need to act fast.
Where to find them
The only way to stay ahead of the crowd is by checking the official DSS channels daily.
Each surprise is announced just one day prior on the Dubai Summer Surprises website and Dubai Festivals social media platforms.
First deal revealed
On Tuesday, 22 July, shoppers can indulge in best-selling products at Bath & Body Works in Dubai Mall.
Selected body care and home fragrance items will be on offer for just Dh20 or less. From aromatic lotions to scented soaps, it’s a limited-time deal that’s hard to resist.
Support from partners
Dubai Summer Surprises 2025 is made possible through the support of key partners. The event is backed by Commercial Bank of Dubai as the Key Sponsor, and several Strategic Partners, including:
- Al Futtaim Malls: Dubai Festival City Mall, Festival Plaza
- Al Zarooni Group: Mercato Shopping Mall
- AW Rostamani Group
- DHAM: Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, The Outlet Village
- Emirates Airline
- ENOC
- e&
- Majid Al Futtaim: Mall of the Emirates, City Centre Mirdif, City Centre Deira
- Merex Investment: City Walk and The Beach, JBR
- talabat
With this level of collaboration, DSS 2025 promises unmatched shopping experiences citywide.
Summer of retail thrills
Running from 27 June to 31 August, DSS 2025 marks its 28th edition with a revamped format featuring three distinct retail seasons:
- Summer Holiday Offers (27 June – 17 July)
- Great Dubai Summer Sale (18 July – 10 August)
- Back to School (11 – 31 August)
From record-breaking deals to family fun, hospitality offers, gastronomy experiences, and a packed events calendar, the summer season ensures memorable moments for every age and budget.