10 things to know about new BMW XM Label 2025
Meet the boldest, fastest and most exclusive M ever
DUBAI: The BMW XM Label is here – and it’s more powerful, exclusive, and electrifying than ever.
This luxury SUV combines aggressive design with a high-performance M HYBRID system to offer a driving experience that redefines what an M car can be.
From its impressive horsepower to its Le Mans reveal, here are ten key facts about the new BMW XM Label you need to know.
Most powerful BMW ever
With a system output of 748hp and 1,000 Nm of torque, the BMW XM Label is the most powerful production car BMW has ever built. It accelerates from 0 to 100 km/h in just 3.8 seconds, setting a new benchmark for M models.
Advanced hybrid powertrain
At the heart of the XM Label is the M HYBRID drive system – a fusion of a 585hp V8 engine and a 197hp electric motor integrated into the eight-speed M Steptronic transmission. This plug-in hybrid delivers not only performance but also improved efficiency.
Speed that pushes limits
While the XM Label’s top speed is electronically capped at 250 km/h, the optional M Driver’s Package increases this limit to 290 km/h, offering true sports car performance in an SUV body.
Luxury meets exclusivity
This is not just about power. BMW has elevated the interior experience with BMW Individual Merino leather in new combinations such as Night Blue, Black with Vintage Coffee Brown, and Silverstone with Black.
Comfort cushions matching seat upholstery now come as standard.
New exterior options
The Frozen Tanzanite Blue metallic paint option adds a striking finish to the SUV's already bold design. Meanwhile, the BMW M kidney grille can now be ordered in high-gloss Black, further enhancing its road presence.
Bigger, bolder wheels
The XM Label’s standard 22-inch light alloy wheels replace the previous 21-inch ones, offering a stronger stance. For those seeking a more assertive look, 23-inch M light alloy wheels in style 1096 M Black are available as an option.
High-tech light welcome
A newly introduced Welcome Light Animation greets drivers with an ambient visual experience, adding an extra touch of sophistication when approaching the vehicle after dark.
Faster charging capabilities
The upgraded Combined Charging Unit allows AC charging at up to 11 kW, ensuring quicker top-ups and more flexibility for hybrid driving.
Le Mans debut
The upgraded BMW XM Label will make its public debut at the 24 Hours of Le Mans on 14 June 2025, where BMW M Motorsport will race the M Hybrid V8 in the FIA World Endurance Championship (FIA WEC).
A sonic collaboration
In a unique creative project, British DJ Carl Cox collaborated with BMW M to create a sonic experience using the sounds of the XM – including the V8 engine’s bass, the bonnet’s pop, and welcome chimes – turning them into an audio tribute to the power and personality of the vehicle.