UAE tourism powerhouses set the stage for World Travel Market 2025
Dubai and Ajman to spotlight innovation and sustainability at WTM London
DUBAI – The United Arab Emirates is set to shine at World Travel Market (WTM) London 2025, taking place from 4-6 November, with Dubai and Ajman leading a strong national presence that reflects the country’s growing influence in global tourism.
Both emirates will showcase their latest projects, partnerships, and forward-thinking strategies focused on sustainability, innovation, and international collaboration.
The joint participation underscores the UAE’s unified approach to tourism excellence, combining Dubai’s record-breaking partner representation with Ajman’s distinctive approach to sustainable and authentic travel. Together, they represent the dynamic evolution of the Emirates’ tourism landscape – a blend of innovation, culture, and world-class experiences designed for the modern traveller.
Dubai stand at WTM London
The Dubai Department of Economy and Tourism (DET) will lead a major presence at this year’s WTM, highlighting the city’s progress under the Dubai Economic Agenda D33, which aims to double the emirate’s economy by 2033 and reinforce its position as a global hub for business and leisure.
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Our presence at World Travel Market this year, alongside our key stakeholders and partners, reinforces Dubai’s commitment to a resilient, accessible, and sustainable model of tourism growth – one built on collaboration, innovation, and shared opportunity.”
Kazim noted that Dubai’s participation reflects the strength of its tourism ecosystem and its successful public-private partnerships. “We continue to set benchmarks for excellence while exploring emerging trends that define the future of global travel,” he added.
Dubai’s stand will feature Emirates, flydubai, Emaar Entertainment Group, Museum of the Future, Rove Hotels, Desert Adventures Tourism, DP World, Dubai Holding Entertainment, Dubai Municipality, and Expo City Dubai, among others.
World Travel Market remains one of DET’s cornerstone events, complementing trade shows such as the Arabian Travel Market (ATM). Together, these global platforms strengthen Dubai’s ties with key international markets, boost investor confidence, and enhance long-term destination visibility.
Ajman unveils bold tourism vision
The Ajman Department of Tourism Development (ADTD) will highlight the emirate’s ambitious plans to create a sustainable and integrated tourism ecosystem that balances modernity with authenticity. Its participation at WTM London reflects Ajman’s determination to expand its global footprint and attract new investment opportunities.
Mahmood Khaleel Alhashmi, Director General of ADTD, said: “Our participation in the World Travel Market represents a strategic opportunity to highlight the remarkable transformation of Ajman’s tourism sector. We aim to build a comprehensive tourism ecosystem based on innovation and sustainability, enhancing the emirate’s competitiveness on the global stage.”
He added that Ajman is committed to enhancing the visitor experience through forward-looking projects that celebrate culture and nature while meeting the highest international standards.
Ajman’s stand will feature leading hospitality brands and partners, including Fairmont Ajman, Alzorah Beach Resort, Ajman Hotel Managed by Blazon, Rida International, Bahi Ajman Palace, Wyndham Garden Ajman Corniche, and Locanda. The emirate continues to record strong performance, particularly among European travellers, with hotel occupancy rates and room nights showing sustained growth in 2025.
Shaping the future of travel
With more than 4,000 exhibitors, tourism leaders, and innovators expected at this year’s event, World Travel Market offers an unparalleled platform for the UAE to engage with key stakeholders across the global travel industry.
Dubai’s performance remains a key highlight, with 13.95 million international overnight visitors recorded between January and September 2025, representing a 5% year-on-year increase. Western Europe – including the United Kingdom and Ireland – contributed 2.87 million visitors, accounting for 21% of total arrivals during the same period.
Ajman, meanwhile, continues to strengthen its position as a rising destination of choice for European and regional travellers alike. Its focus on eco-tourism, heritage preservation, and infrastructure development has helped establish the emirate as a distinctive boutique destination that blends relaxation, authenticity, and luxury.