Fly Emirates to Dubai this winter and unlock over 700 exclusive offers
My Emirates Pass offers unbeatable deals at top attractions across the city
DUBAI – Emirates has announced the return of its popular My Emirates Pass – Winter Edition 2025, giving travellers flying to, through, or from Dubai access to more than 700 exclusive offers across the city.
The programme runs until 31 March 2026 and promises discounts on fine dining, leisure attractions, luxury spas, and world-class shopping.
Whether planning a family holiday, a romantic escape or a solo adventure, passengers can turn their Emirates boarding pass into a citywide discount card and explore Dubai’s top destinations at reduced prices.
To redeem offers, customers simply need to present their physical or digital boarding pass along with a valid photo ID at participating venues. Travellers checking in online are advised to screenshot their boarding pass before landing, as it may not be accessible later in the Emirates App or Wallet.
What can travellers expect?
From Dubai’s golden beaches to its futuristic landmarks, My Emirates Pass gives visitors a chance to experience the best of the city at unbeatable value. Some of the highlights include discounts at world-famous attractions such as Aquaventure Waterpark, Museum of the Future, Skydive Dubai, Inside Burj Al Arab Tour, and the immersive Messi Experience.
The programme also includes offers at the newly opened Arte Museum Dubai and across a range of high-end restaurants, spas, and retail outlets, ensuring that every traveller finds something to enjoy.
When can you use it?
The winter edition of My Emirates Pass is valid for boarding passes dated between 1st October 2025 and 31st March 2026, excluding UAE public holidays. Travellers can start enjoying these benefits as soon as they arrive in Dubai or during transit, provided their boarding pass matches the eligibility period.
Dubai Shopping Festival
This year’s Dubai Shopping Festival returns from 5 December 2025 to 11 January 2026, offering exceptional shopping, live performances, and family entertainment. Emirates passengers can use their boarding passes to unlock additional discounts during the festival, making it an even more rewarding experience.
For details and a full list of participating venues, travellers can visit emirates.com. Tickets can be booked through the Emirates website, the Emirates App, sales offices, travel agents, or online platforms.