How to participate in Abu Dhabi’s Most Noble Number Charity auction
555 exclusive plates available online to support orphans and children worldwide
ABU DHABI – The Integrated Transport Centre (Abu Dhabi Mobility), an affiliate of the Department of Municipalities and Transport, in cooperation with Emirates Auction, has launched the charitable Most Noble Number online auction.
The initiative supports the Mother of the Nation Endowment for Orphans and the Edge of Life to Save 5 Million Children from Hunger campaigns, providing sustainable funding for humanitarian projects with both local and global impact. The auction runs until 9 March 2026, allowing participants to place bids electronically through the official Emirates Auction website and mobile application.
The initiative reflects the Integrated Transport Centre’s commitment to supporting national and humanitarian programmes while enabling the community to contribute meaningfully to causes with lasting impact.
Exclusive plates
The auction features 555 distinctive plates, including vehicle numbers 11 (Category 21), 23 (Category 2), 50 (Category 1), and the motorcycle plate number 55 (Category 1), as well as a special selection of classic vehicle plates.
Bidders can place electronic bids throughout the auction period according to the approved mechanism. All proceeds are allocated to support both campaigns, ensuring contributions directly assist orphans and children affected by hunger worldwide.
How to participate
Participating in the Most Noble Number auction is straightforward and fully digital. Interested bidders can follow these steps:
- Register Online: Create an account via the Emirates Auction website eca.ae/app or mobile app. Registration requires basic personal information and verification to ensure secure participation.
- Browse Plates: Explore the catalogue of 555 distinctive plates, including vehicles and motorcycles, across multiple categories. Each plate is clearly labelled with its category and bid requirements.
- Place Bids: Submit bids electronically throughout the auction period. The platform allows real-time bidding with automated updates, ensuring transparency and fair competition.
- Monitor Auction: Track your bids via the online platform to stay informed of competing offers. Participants are notified if they are outbid or if their bid is successful.
- Complete Payment: Winning bidders are guided through a secure online payment process. Funds collected are allocated directly to the charitable campaigns.
This process ensures accessibility and transparency for all participants, reinforcing trust and encouraging widespread engagement.
Strategic partnership
Emirates Auction participates for the fifth consecutive year as a strategic partner, highlighting its ongoing commitment to social responsibility and humanitarian efforts. Through advanced digital platforms and professional auction management, the company ensures transparency, efficiency, and trust among participants, while contributing to the sustainability of UAE-led initiatives that improve lives locally and internationally.
Abdulla Matar Al Mannaei, Chairman and Managing Director of Emirates Auction, stated: “Emirates Auction is proud of its strategic partnership with the Integrated Transport Centre to organise the Most Noble Number charity auction. The initiative demonstrates how special number auctions can support national and humanitarian causes, creating a sustainable and lasting impact.”
Humanitarian impact
The Mother of the Nation Endowment for Orphans, launched by the Endowments and Minors’ Funds Authority – Awqaf Abu Dhabi, under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, provides sustainable funding to empower orphans and ensure their long-term stability. The Edge of Life to Save 5 Million Children from Hunger campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aims to raise a minimum of Dh1 billion to fight childhood hunger globally.
Mohamed Ali Al Shorafa, Chairman of the Department of Municipalities and Transport, said: “The Most Noble Number auction offers an innovative platform that empowers the UAE community to contribute meaningfully to leading humanitarian initiatives. Its growing success reflects the deeply rooted values that define our society and its enduring commitment to advancing humanitarian causes locally and globally. It also stands as a renewed expression of the community’s unity behind its wise leadership, inspired by their values in shaping initiatives that serve humanity and promote the greater good.”
Dr Abdulla Hamad AlGhfeli, Acting Director General of the Integrated Transport Centre (Abu Dhabi Mobility), added: “The Most Noble Number auction reflects our commitment to aligning community initiatives with national directions and supporting humanitarian work. We are proud to contribute to two campaigns distinguished by the noblest goals, providing critical support for orphans and helping combat hunger affecting children worldwide.”
Most Noble Number auction
The Most Noble Number auction has consistently strengthened its position as a leading community-driven initiative. In 2025, it raised Dh83.78 million for the Fathers’ Endowment initiative. In 2024, it generated over Dh78.3 million for the Mothers’ Endowment initiative, while in 2023 it contributed approximately Dh71 million to the 1 Billion Meals Endowment campaign.
The auction is expected to attract participants from all segments of society, reflecting the UAE’s spirit of solidarity and the commitment of institutions and individuals to actively contribute to humanitarian causes.