Jewels of joy: Brumani launches in UAE with Al Sayegh
Star-studded event cements Abu Dhabi’s luxury credentials on global stage
ABU DHABI: In a radiant celebration of culture and craftsmanship, Al Sayegh Jewelry hosted an exclusive red-carpet gala to mark the official UAE debut of Brumani, the renowned Brazilian luxury jewellery brand.
Held at The St. Regis Abu Dhabi, the event drew the crème de la crème of the region’s elite, cementing the capital’s growing reputation as a nexus for international luxury.
The glittering evening welcomed Abdulla Ali Al Sayegh, Owner of Al Sayegh Jewelry, along with Brumani Brand Representative Marina Paes and Al Sayegh Brand Manager Mr Raoof Abubaker. Also in attendance were Emirati business figures, social influencers, regional media, and celebrities, all gathered to witness a milestone moment in the local jewellery scene.
Brumani’s arrival signals more than just a new name in luxury – it brings with it a distinctive artistic identity. Known for pieces that blend the joyful rhythm of Brazil with European elegance, Brumani jewellery is expressive, vibrant, and exquisitely hand-crafted, reflecting both Italian creativity and German precision.
Brumani in Abu Dhabi
The launch symbolises a powerful alignment of heritage and innovation. “The introduction of Brumani in Abu Dhabi marks a proud milestone in our journey,” said Abdulla Ali Al Sayegh. “Brumani embodies sophistication, passion, and artistic freedom – values that align perfectly with our vision at Al Sayegh Jewelry.”
Founded in 2005 by the Brüner brothers, grandchildren of Italian and German immigrants to Brazil, Brumani reflects a lineage of more than 50 years in jewellery-making. Today, the brand is present in 32 countries and boasts a celebrity following that includes Jennifer Lopez, Rihanna, Taylor Swift, Selena Gomez, and Katy Perry.
Marina Paes, representing Brumani at the launch, echoed the sentiment of creative unity. “Our pieces tell stories of joy, light, and the vibrant spirit of Brazil. Through Al Sayegh, we now have the perfect partner to share that spirit with the UAE – one of the world’s most dynamic and sophisticated luxury markets,” she said.
The Al Sayegh touch
Established as a legacy brand in the UAE, Al Sayegh Jewelry has a reputation rooted in excellence, authenticity, and exclusivity. Led by Abdulla Ali Al Sayegh since 1992, the brand has evolved from a heritage house into a magnet for prestigious global names in jewellery and luxury watches.
Graduating in commerce and business administration from the United States, Abdulla Ali Al Sayegh applied modern principles to the family’s third-generation jewellery trade. His vision helped transform Al Sayegh into a sought-after platform for international luxury labels seeking regional representation.
Al Sayegh’s portfolio includes exquisite diamond jewellery and luxury Swiss timepieces, carefully curated to meet the tastes of a discerning clientele. Its collaboration with Brumani underscores the brand’s ongoing commitment to diversifying and elevating Abu Dhabi’s luxury market offerings.