Emirates Skywards launches 5 million Miles giveaway for Dubai Summer Surprises shoppers
Bonus travel rewards available across hotels, airlines and car rentals
DUBAI – Emirates Skywards has unveiled one of its biggest seasonal promotions to mark Dubai Summer Surprises 2026, offering members the chance to win a share of 5 million Skywards Miles while enjoying shopping, dining and lifestyle experiences across the emirate.
The award-winning loyalty programme of Emirates and flydubai is rewarding members who spend with participating partners throughout the annual summer festival. The campaign runs until 30 August 2026 and is designed to encourage both in-store and online spending while giving members more opportunities to earn rewards.
Members who spend Dh200 or more with participating Skywards Everyday partners or through Skywards Miles Mall UAE during the promotional period will automatically be entered into a raffle to win 10,000 Skywards Miles.
Big giveaway
A total of 500 winners will be selected during the campaign, with 250 winners chosen from eligible Skywards Everyday transactions and another 250 winners from qualifying purchases made through Skywards Miles Mall. Every eligible transaction worth Dh200 earns one raffle entry, allowing members to increase their chances of winning by making multiple qualifying purchases throughout the promotion.
Commenting on the campaign, Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, said Dubai Summer Surprises remains one of the city's most eagerly awaited annual events, bringing together world-class shopping, entertainment and family experiences. He said the latest promotion gives members even more reasons to enjoy everything Dubai has to offer while rewarding them with opportunities to earn and win Skywards Miles, whether shopping in stores or online.
Extra benefits
Dubai Summer Surprises continues until 30 August, delivering 60 days of shopping offers, family-friendly entertainment and exclusive retail experiences across the city. Residents and visitors can also enjoy live performances, cultural events, fitness activities, dining experiences and special promotions throughout the festival.
Skywards members can further boost their rewards by shopping at Dubai Mall, where they can earn up to one Skywards Mile for every $1 spent, depending on their membership tier.
Members also have the opportunity to participate in weekly challenges through the Skywards Everyday app, unlocking additional chances to earn rewards during the Dubai Summer Surprises festival.
Beyond shopping, Emirates Skywards is also offering members 50 percent bonus Skywards Miles across its global travel partner network. The promotion covers hotel stays booked through Emirates Skywards Hotels, Marriott Bonvoy, IHG Hotels and Resorts, Jumeirah and other participating hotel brands.
Members can also earn the same 50 percent bonus Miles on car rentals with partners including Hertz, Avis & Budget, Europcar, Sixt and CarTrawler, as well as on flights with partner airlines such as United Airlines, Air Canada, Aegean Airlines and Japan Airlines. Emirates Holidays packages are also included in the bonus offer.
The travel promotion applies to journeys completed by 31 August 2026, with members able to earn up to 10,000 bonus Miles per partner. Registration is required to participate, while bonus Miles will be credited within 60 days after the promotional period ends.
Daily earning
Skywards Everyday allows Emirates Skywards members to earn Miles automatically on everyday spending across hundreds of participating partners in the UAE. Members can register up to five Visa or Mastercard payment cards through the Skywards Everyday app and earn Miles on purchases across shopping, dining, beauty, wellness, leisure, pharmacy and grocery categories. Accumulated Skywards Miles can also be converted into cashback or points across the programme's partner network.
The app features hundreds of participating brands, including Careem, Costa Coffee, MMI, BinSina Pharmacy, Al Jaber Optical, The Body Shop and NARS. Members earn one Mile for every Dh3 spent with most participating partners, while grocery and pharmacy purchases earn one Mile for every Dh5 spent.
Skywards Miles Mall complements the programme by allowing members to earn and spend Miles while shopping online across categories including food, fashion, beauty, electronics, health, wellness, grocery, utilities, travel, leisure and entertainment. Participating brands include Amazon AE, Deliveroo, Ounass, iHerb, Bloomingdale's, Net-a-Porter, Bath & Body Works, Coega Sunwear and many more, giving members additional opportunities to build their Skywards balance throughout Dubai Summer Surprises.