Emirates brings electric Premium Economy seat and new experiences to ATM 2026 in Dubai
Visitors can explore aircraft products, collectibles and signed sports jerseys
DUBAI – Emirates is set to showcase its latest Premium Economy experience at Arabian Travel Market 2026 in Dubai, giving travel industry visitors a first look at an electrically powered seat with a full-height adjustable privacy divider.
The airline will present the new A350 Premium Economy seat during the region’s leading travel and tourism exhibition, which runs from 14 to 17 September.
The Emirates stand will also feature signature cabin products, sustainability projects, retail collections and opportunities for industry partners to explore new business collaborations.
New cabin
The new A350 Premium Economy seat introduces a full-height privacy divider, described by Emirates as an industry first, alongside electrically powered functionality and a range of passenger-focused features.
The seat includes preset lounge and meal seating positions, the airline’s industry-first U-Dream leather headrest, wireless charging and USB-C power charging. Passengers will also have access to a 13.3-inch 4K HDR screen.
The onboard experience is complemented by a welcome drink, amenity kits, dishes served on Royal Doulton China and an extensive speciality beverage selection.
Visitors to the Emirates stand will be able to experience several other products from the airline’s fleet, including the A380 Shower Spa and Onboard Lounge, the Boeing 777 Game Changer First Class Suite, the A350 Business Class seat and the A350 Economy Class seat featuring the U-Dream headrest.
The stand will also highlight Emirates’ community and sustainability work, including sustainable vertical farming through Bustanica, projects supported by the Emirates Airline Foundation, Aircrafted by Emirates and conservation initiatives in Australia’s Wolgan Valley and the Dubai Desert Conservation Reserve.
Emirates SkyCargo’s wildlife protection initiatives will also feature, alongside the airline’s community partnerships through sponsored events, clubs and leagues.
Collector showcase
The Emirates Official Store will give visitors access to travel accessories, limited-edition merchandise and collectible aircraft models, including its new 1:200 scale snap-fit range.
Replica Airbus A380, Airbus A350 and Boeing 777 models will be available in classic and new tailfin designs, as well as special liveries including Arsenal Champions 2026, UAE Fly The Flag, US Open and Destination Dubai.
The collection covers 21 aircraft, with each box colour-coded according to its model type and livery, allowing collectors to mix and match designs.
Another highlight will be the Emirates Signature Series, featuring signed sports jerseys from more than a decade of partnerships with organisations including UAE Team Emirates, Real Madrid, AC Milan and Arsenal. The jerseys are authenticated by The Bootroom Collection and presented in custom boxes with certificates of authenticity and security holograms.
The latest Aircrafted by Emirates collection will also debut at ATM. Made from reclaimed leather, the collection includes duffle bags, vanity pouches and toiletry bags featuring the diamond-quilted detailing inspired by the airline’s First and Business Class seats. The products will be available through the Emirates Official Store.
Proceeds from the Emirates Signature Series and Aircrafted by Emirates will support the Emirates Airline Foundation’s humanitarian work, which has helped thousands of underprivileged and vulnerable children worldwide.
Emirates at ATM 2026
The Emirates stand will include meeting spaces capable of accommodating more than 130 visitors and industry partners at any one time.
During ATM 2026, the airline plans to seal deals and strengthen cooperation with more than 30 partners, including tourism boards, technology companies and travel organisations. The partnerships will focus on new B2B and B2C segments while creating additional opportunities for visitors to Dubai and the wider travel ecosystem.
The Emirates stand will be located in the Sheikh Saeed Hall at ATM.