Apple iPhone 17, iPhone 17 Pro Max and iPhone Air pre-orders open in UAE
Or you can order the iPhone 17 now on amazon.ae
DUBAI – The wait for Apple enthusiasts in the UAE has ended as the highly anticipated iPhone 17 series, including the iPhone 17 Pro Max and the all-new ultra-slim iPhone Air, has officially gone live for pre-orders.
Retail heavyweights such as SharafDG, Jumbo Electronics, and Eros, along with amazon.ae and telecom providers, are offering a raft of deals designed to attract early buyers.
From trade-in promotions offering thousands of dirhams in savings to interest-free instalments and guaranteed buy-back programmes, customers across the Emirates now have several ways to secure Apple’s next-generation devices ahead of the official release on September 19.
The wait is over. Introducing the new iPhone 17 Pro, iPhone Air, iPhone 17, Apple Watch Ultra 3, Apple Watch Series 11, Apple Watch SE 3, AirPods Pro 3, and more.
— Apple (@Apple) September 9, 2025
Pre-orders began on September 12, making the UAE one of the first markets globally to offer access to the new lineup.
Trade-in savings
Jumbo Electronics is providing a guaranteed buy-back programme of up to 68 percent of the device’s value, with trade-in savings of up to Dh3,500. Buyers can also spread the cost over 18 or 24 months with 0 percent interest plans on Emirates NBD credit card purchases above Dh1,000.
Dubai-based retailer Eros has raised the bar further with a guaranteed buy-back of up to 75 percent, alongside a Dh3,500 trade-in saving on older iPhones. To complement the launch, the retailer is bundling accessories at reduced prices, giving customers the option to upgrade both their device and add-ons.
SharafDG is rolling out its own incentives, including flexible “buy now, pay later” options through Tabby and Tamara. Customers trading in older phones will also receive top value on their exchanges, making the switch to the iPhone 17 range more affordable.
Prices in UAE
The official prices for the UAE have been set across all new devices.
The base iPhone 17 starts at Dh3,399, while the iPhone 17 Air is priced from Dh4,299.
The iPhone 17 Pro begins at Dh4,699, with the iPhone 17 Pro Max starting at Dh5,099.
Alongside the smartphones, Apple has also launched a new wave of wearables and audio devices. The AirPods Pro 3 are available from Dh949, the Apple Watch SE (3rd Gen) starts at Dh999, the Apple Watch 11 begins at Dh1,599, and the Apple Watch Ultra 3 is priced at Dh3,199. Prices vary based on model size, band type, and connectivity options.
Amazon pre-orders
Or you can order the iPhone 17 directly from amazon.ae, skipping queues altogether. The platform is offering fast and free delivery, with Prime members eligible for same-day release delivery. The Amazon Trade-In programme allows instant savings of up to Dh3,400, while giving buyers up to seven days to transfer data using its “Easy Switch” feature, supported by free certified data wipe services.
Flexible payment methods are also available on amazon.ae, including four instalments through Tabby or Tamara, as well as multiple 0 per cent plans with UAE banks. All devices purchased through Amazon carry the one-year Apple warranty, ensuring authenticity and after-sales support.
Early access advantage
UAE customers are among the first in the world to get their hands on Apple’s slimmest iPhone yet, with pre-orders securing priority delivery. New colours such as Cosmic Orange have also drawn strong interest in the region, alongside excitement around the iPhone Air’s sleek design and the Pro Max’s performance upgrades.