Dubai Gold District unveils rewards, Eidiyah experiences and family festivities for Eid Al Adha 2026
Limited-edition prizes and seasonal shopping offers await visitors
DUBAI – The Dubai Gold District is preparing for Eid Al Adha with a city-wide festive campaign that combines one of the region’s most cherished traditions, Eidiyah gifting, with shopping rewards, family experiences and seasonal offers.
Through its “Home of Eid Gifting” campaign, the destination is inviting residents and visitors to celebrate the holiday with a blend of gold, jewellery, dining and entertainment experiences.
Running from 20 to 31 May, the campaign introduces a special shop-and-win initiative offering shoppers the chance to take home exclusive commemorative rewards. The festive programme comes as gold continues to retain its status as one of the most meaningful and enduring Eid gifts, making Dubai Gold District a focal point for seasonal shopping activity.
Gold rewards
Customers spending Dh50 or more at participating retailers across Dubai Gold District during the campaign period will be entered into a raffle draw to win one of the final two limited-edition Proud of UAE gold coins. Two winners will each receive one commemorative coin.
The initiative forms part of the district’s broader effort to create experiences that go beyond traditional shopping, bringing together retail, hospitality and entertainment under a single destination. The campaign seeks to offer visitors a complete Eid experience where gifting traditions are paired with family moments and festive activities.
Dubai Gold District has positioned itself as a destination that combines heritage with contemporary retail experiences, allowing shoppers to explore everything from jewellery and watches to fragrances and lifestyle offerings in one location.
Festive offers
Participating jewellers across the district are introducing a range of seasonal promotions and Eid collections. Several retailers are offering reduced and zero making charges as part of their holiday campaigns.
Among the highlighted offers, Arakkal Gold and Diamonds is introducing discounts of up to 80 per cent on making charges and diamond jewellery. Coronet Jewellery and Delor Jewellery are offering up to 70 percent reductions across selected collections.
Meanwhile, Malabar Gold & Diamonds is launching a flat 50 per cent discount on making charges. Joyalukkas is rolling out a flat 40 per cent reduction on making charges across gold, diamond, polki and precious jewellery collections.
Shoppers can also expect added value promotions from brands such as Ziya Gold, which is introducing complimentary gold coin giveaways on selected purchases.
Beyond jewellery, visitors can explore watches, perfumes and festive gifting options throughout the district, creating an integrated destination designed to meet a range of Eid shopping needs.
Family experiences
Hotels across Dubai Gold District are also joining the celebrations with family-focused experiences and seasonal hospitality packages.
At The Spicery restaurant inside Novotel Dubai Gold District, visitors can enjoy Eid Al Adha brunch and Eid Mubarak dinner experiences featuring international buffet selections. Families visiting during the holiday can also access complimentary children’s art workshops and dedicated PlayStation zones designed for younger guests. Packages start from Dh79 for adults and Dh39 for children.
Accor Dubai Deira and Dubai Gold District Cluster Hotels are also introducing limited-time Eid staycation packages beginning from Dh169. The offers include up to 50 percent discounts on food and beverage experiences, spa promotions and complimentary stays for children under 12.
Participating properties include Novotel, Mercure, ibis Styles and Aparthotel Adagio, adding accommodation and leisure options to the district’s wider Eid programme.
Dubai Gold District
Dubai Gold District, developed by Ithra Dubai, connects the historic Gold Souk with a modern ecosystem built around retail, hospitality and trade. The district hosts a growing network of businesses and a community of more than 10,000 people who work and engage across the destination daily.
The district also benefits from direct connectivity through Al Ras and Gold Souq Metro stations, while its proximity to Mina Rashid Port and Dubai’s cruise terminal strengthens its role as a destination serving both residents and international visitors.