Emirates brings luxury experiences and youth outreach to US Open 2025
UAE airline expands community outreach through Force for Good initiative
DUBAI/NEW YORK – Emirates has returned as the Official Airline of the US Open Grand Slam tournament for the 14th consecutive year, reinforcing its commitment to world-class tennis and premium fan experiences.
This year, the airline is amplifying its presence both on and off the court with luxury hospitality, interactive activations, bespoke inflight offerings and an expanded youth outreach programme under its ‘Force for Good’ initiative.
What awaits fans?
From 24 August to 7 September, Emirates will once again host guests at its 1,358-square-foot luxury hospitality suite at Arthur Ashe Stadium, one of the most sought-after venues at the US Open.
The space offers unrivalled court views alongside fine dining and exclusive beverages, welcoming celebrities, sports legends and invited guests across the two-week championship.
Beyond the suite, fans will be immersed in Emirates’ premium hospitality across the tournament grounds, experiencing curated menus and tournament-inspired cocktails.
Emirates is also enhancing inflight entertainment, ensuring travellers can follow the action live from the skies.
How is Emirates engaging communities?
On 23 August, Emirates cabin crew, staff and mascots will participate in Arthur Ashe Kids’ Day, distributing toys, colouring packs and explorer bags while capturing memories with Polaroid photos in limited-edition frames.
As part of its Force for Good programme, launched in partnership with the USTA Foundation in 2024, Emirates will host a special tennis clinic for children from the Kings County Tennis League on 26 August. Tennis legends Sloane Stephens and John Isner will join the session at Arthur Ashe Stadium, teaching skills and inspiring the next generation of players.
The initiative continues Emirates’ commitment to improving access to quality tennis facilities in underserved communities. So far, new courts have been delivered in Brooklyn, New York and East Palo Alto, California. Youth from the Kings County Tennis League, who benefited from the first project at De Hostos Playground in South Williamsburg, will receive personalised coaching during the tournament and enjoy access to Emirates’ suite and prime promenade seating.
Where can fans catch the action?
For global travellers, Emirates’ award-winning ice entertainment system will broadcast live US Open matches via Sport 24 on more than 1,000 weekly flights. Passengers can also enjoy replays, documentaries and over 50 tennis films across 40 dedicated channels.
On board the A380, the Onboard Lounge will feature key matches on the big screen, creating a lively atmosphere at 40,000 feet. To complement the viewing experience, select US-bound flights will serve bespoke US Open-themed menus and the signature GREY GOOSE Honey Deuce®️ cocktail.
Meanwhile, Emirates Skywards members continue to benefit from the airline’s extensive sports sponsorships. Through Skywards Exclusives, members can redeem or bid Miles for unique access to Grand Slam events, including the US Open. More than 20 million Miles have been redeemed to date for tickets, with one record bid of 744,000 Miles securing coveted Men’s Final Courtside Seats.