UAE’s TIME Hotels records 6.3% summer occupancy rise in 2025
Dubai visitor numbers rise as emirate records 9.88 million arrivals
DUBAI – TIME Hotels, the UAE-born hospitality group, has reported impressive results for summer 2025, marking a period of sustained growth across key performance metrics.
The company recorded a 6.3 per cent year-on-year increase in occupancy for June, alongside double-digit growth in Average Daily Rates (ADR) and Revenue Per Available Room (RevPar). Year-to-date, occupancy has risen 16.6 percent compared with the same period in 2024, signalling a robust performance during what is typically considered an off-peak travel season.
The company attributed this growth to a well-calibrated pricing strategy, guest-centric initiatives, and an agile approach to identifying new traveller segments.
What is driving demand?
TIME Hotels’ properties across the UAE and wider region have benefitted from evolving guest preferences, with both family groups and younger travellers contributing significantly to the occupancy gains.
Families, particularly from the GCC and neighbouring markets, are increasingly favouring TIME Hotels’ long-stay packages, interconnected room options, and bundled deals offering dining, shopping, and entertainment benefits. Parallel to this, Gen Z and millennial travellers have been a major source of growth, prioritising shorter, experience-driven city breaks, seamless digital booking platforms, and locally immersive activities.
The group’s urban hotels in Dubai and Sharjah have proven particularly attractive to this younger demographic, benefitting from TIME Hotels’ strong social media presence and investment in contactless hospitality technology.
How does this reflect wider trends?
TIME Hotels’ performance reflects broader momentum within the UAE and regional hospitality sectors. Indoor attractions, cultural calendars, competitive summer rates, and targeted government-led tourism campaigns have all contributed to the region’s appeal as a year-round destination.
Figures released by the Dubai Department of Economy and Tourism (DET) support this trend, with the emirate welcoming 9.88 million international overnight visitors between January and June 2025, up 6 percent on the same period in 2024. This steady growth positions Dubai, and the wider region, as a resilient and competitive player in the global tourism market.
TIME Hotels’ Chief Executive Officer, Mohamed Awadalla, said the group’s focus on flexibility and tailored experiences was crucial to achieving this growth, noting that its evolving guest mix required constant innovation in services and offerings.
Where is TIME Hotels expanding next?
With 17 operational properties across the UAE, Qatar, Saudi Arabia, and Egypt, representing more than 3,000 keys, TIME Hotels continues to strengthen its footprint in key markets. The pipeline includes a further 12 properties and 5,000 keys, spanning Saudi Arabia, Morocco, Tanzania, and the Indian Ocean.
Supporting this expansion is the launch of new lifestyle and premium brands, such as VIVI by TIME, HALO by TIME, and the luxury Rotella concept, designed to blend exclusivity with culturally rich hospitality. Additionally, the group is repositioning its residential portfolio under three tiers – TIME Residences Classic, Executive, and Premium – targeting both short- and long-stay markets.