Abu Dhabi: McLaren Formula 1 car lands in Yas Mall flagship store for race week
Live DJ, themed mocktails and immersive racing-inspired features await shoppers
ABU DHABI – Abercrombie & Fitch is amplifying its partnership with McLaren Racing by bringing an authentic Formula 1 experience to shoppers in Abu Dhabi.
The brand will showcase a genuine McLaren Formula 1 race car inside its Yas Mall store, complete with the Abercrombie x McLaren collection, from Tuesday, 2 December to Monday, 8 December.
The in-store activation coincides with the Abu Dhabi Grand Prix weekend, offering residents and visitors a rare close-up view of elite racing engineering and fashion design.
Fashion fusion
On Wednesday, 3rd December, the store will host ‘A&F Circuit’, an immersive event celebrating both the McLaren collaboration and the arrival of the racing season.
Shoppers can explore interactive photo zones, experience the atmosphere of race weekend and discover the licensed graphic apparel inspired by precision, performance and bold aesthetics.
In-store experience
The ground floor Yas Mall venue will transform into a race-themed event space, featuring a live DJ, mocktail bar and themed touchpoints. Guests will be able to take pictures with the displayed F1 car, highlighting the fusion of motorsport excitement and Abercrombie’s effortless lifestyle branding.
Abercrombie x McLaren
Since February 2024, the collaboration between Abercrombie & Fitch and McLaren has focused on redefining how fashion engages with high-performance sport, blending bold design with technical influence. The event marks a milestone for both brands, bringing race energy and fashion culture together under one roof.
Fans can shop the newest Abercrombie x McLaren drops in-store, all while witnessing the McLaren show car on display until 8th December.