dubizzle launches AI-powered TruEstimate to boost Dubai property transparency
Offering seamless access to valuations across web and mobile platforms
DUBAI – Dubai’s leading online property marketplace dubizzle has unveiled TruEstimate, an AI-powered property valuation tool designed to bring clarity and confidence to the emirate’s real estate sector.
Developed by Bayut in collaboration with the Dubai Land Department, the feature is aimed at providing accurate, data-backed insights to buyers, sellers, landlords and renters navigating Dubai’s evolving property landscape.
The launch arrives at a time when reliable information is key to sustaining investor trust and market momentum.
TruEstimate rollout
The introduction of TruEstimate comes amid continued resilience in Dubai’s property market. As of 13 April 2026, platform data shows that listings across the emirate generated more than 17 million impressions, underlining sustained demand and engagement. Price variances have remained minimal, suggesting a stable pricing environment despite broader regional uncertainties.
By integrating authenticated data into its platform, dubizzle is positioning itself as a high-intent marketplace where users can access reliable information and make informed decisions. The initiative also aligns with Dubai’s broader ambition to maintain its standing as a secure global hub for real estate investment, even during periods of volatility.
It further strengthens this positioning by enabling users to rely on consistent, verified data rather than short-term market fluctuations. The tool has already demonstrated strong traction, with an adoption rate exceeding 65 per cent on Bayut prior to its expansion to dubizzle.
How does it work?
TruEstimate is built to deliver personalised property reports using verified identifiers such as Title Deeds, Oqood contracts or DEWA numbers. These inputs allow the system to generate precise valuations based on real transaction data, offering users a comprehensive understanding of property worth.
Among its key features is the provision of estimated sale or rental values grounded in actual market activity. Users can also access transaction histories and rental yield insights, helping them assess both past performance and future potential. In addition, the tool offers comparative analysis, highlighting similar properties that have recently been sold or rented, alongside active listings in the same category.
This level of detail is intended to support more confident decision-making across the property journey, whether users are entering the market for the first time or managing existing investments. By focusing on transparency and accessibility, the tool addresses a critical need for dependable pricing benchmarks in a competitive market.
Seamless access
TruEstimate has been fully integrated across dubizzle’s web and mobile platforms, ensuring accessibility at every touchpoint. Users can find the feature on the homepage, within property listings and through the platform’s top navigation bar, allowing for seamless use throughout the search and transaction process.
The expansion of the tool also directly supports the Dubai Real Estate Sector Strategy 2033, which places a strong emphasis on transparency and data accessibility. By making accurate valuation data widely available, dubizzle is contributing to a more informed and efficient marketplace.
Company leadership has highlighted the role of data in shaping smarter property decisions, noting that wider access to real market values ultimately benefits all participants.