Shaza Hotels to launch new properties in Saudi Arabia, UAE and Orlando
Hospitality brand embraces Silk Route inspiration for global luxury expansion
DUBAI: Shaza Hotels, a regional hospitality brand rooted in Arabian heritage, has unveiled strategic growth plans targeting the Middle East and select international markets. The brand, which combines Eastern traditions with modern luxury, is gaining traction among investors and travellers seeking culturally immersive experiences.
Shaji Abu Salih, Vice President of Business Development and Growth for Shaza Hotels and its upscale sister brand Mysk by Shaza, said, “Today, investors and travellers alike are placing greater value on culturally immersive brands that speak to local narratives. The beauty of regional brands like Shaza is our ability to be agile, authentic, and closely aligned with community values.”
Inspired by the heritage of the Silk Route, Shaza Hotels blends traditional Arabian aesthetics with contemporary comfort. Its properties are characterised by Middle Eastern décor, serene settings, and personalised service, offering an experience designed for discerning guests.
The group’s current portfolio includes Shaza Doha in Qatar, Mysk Al Mouj in Muscat, Mysk Al Balad in Madinah, and Mysk Al Fateh in Bahrain. Each property reflects the brand’s identity, merging cultural resonance with modern hospitality standards.
New openings ahead
Shaza is preparing for multiple new launches this year in Saudi Arabia, the UAE and Orlando, USA. These expansions are expected to cement the brand’s international footprint and attract a broader clientele in Muslim-friendly and family-oriented markets.
A proud member of the Global Hotel Alliance (GHA), Shaza Hotels offers guests access to a vast network of luxury properties worldwide. With rising confidence in regional players, Shaza’s momentum signals a broader shift from legacy luxury to meaningful, story-driven experiences