Watch: Mbappé, Bellingham and Díaz shine in new Emirates campaign with Real Madrid stars
Two global, iconic brands, one shared standard of excellence
DUBAI: Two global, iconic brands, one shared standard: excellence. Emirates and Real Madrid have unveiled a powerful new campaign inspiring fans to strive for greatness and ‘choose better’, both in the air and on the field.
The video campaign features Real Madrid stars Kylian Mbappé, Jude Bellingham, and Brahim Díaz alongside Emirates’ iconic cabin crew. It invites fans to experience the magic that unfolds when a world-class airline joins forces with one of the most celebrated football clubs in the world. At its heart, the campaign celebrates values of ambition, passion, and the pursuit of excellence.
Emirates x Real Madrid
The advert draws dynamic parallels between sport and travel, seamlessly transitioning between footage of the players in action and Emirates’ award-winning service.
The message is clear: choosing to ‘fly better’ means enjoying top-tier comfort and service to over 140 destinations via Dubai, while supporting Real Madrid means embracing a legacy of unmatched footballing achievement.
Legacy in motion
Since 2011, Emirates has been a proud partner of Real Madrid and became the club’s jersey sponsor in 2013. The airline will remain the Official Main Sponsor until 2026, making it the longest-running jersey sponsorship in La Liga history.
The campaign is currently being shared across Real Madrid and Emirates’ official social media channels, including Facebook, Instagram, Twitter and YouTube.
Earlier this year, Emirates revealed a striking special livery on one of its Boeing 777 aircraft, featuring several top Real Madrid players, including Mbappé, Vinícius Júnior, Luka Modrić, Jude Bellingham, Lucas Vázquez and Federico Valverde.