Khabib and MultiBank launch world’s first regulated tokenised sports ecosystem in Dubai
$MBG Token to power ecosystem connecting athletes, fans, and investors worldwide
DUBAI – Dubai has become the launchpad for a historic collaboration between MultiBank Group and Khabib Nurmagomedov, the undefeated UFC champion.
The world’s largest financial derivatives institution has entered a multi-billion-dollar joint venture with the global sports icon to create MultiBank Khabib LLC, the first regulated ecosystem merging global finance, sports, and technology.
Operating from MultiBank Group’s Dubai headquarters, the venture aims to redefine the business of sport by combining real-world athletic projects with advanced digital asset technologies. The initiative brings together two global powerhouses – MultiBank’s financial expertise and Khabib’s global influence – to establish a network of high-end sports ventures and real-world digital assets.
New sports ecosystem
Under this partnership, MultiBank gains exclusive rights to develop and promote projects under Khabib’s brand name, including the rollout of 30 state-of-the-art Khabib gyms and the expansion of Gameplan and Eagle FC brands worldwide. The entire operation will be driven by MultiBank’s regulated digital framework and powered by its cornerstone $MBG Token.
The $MBG Token will serve as the central force behind an expanding portfolio of real-world-asset (RWA) technologies, bridging the gap between athletic performance and financial innovation.
Vision from Dubai
Naser Taher, Founder and Chairman of MultiBank Group, emphasised the project’s significance: “From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenisation of real-world sports assets. This initiative aligns with the UAE’s vision of becoming a global hub for digital asset innovation and world-class sports.”
Khabib Nurmagomedov echoed this vision, saying the partnership was built on shared values of strength, respect, and discipline, and would create “real global opportunities that go beyond sport.”
Global reach
Founded in California in 2005, MultiBank Group now serves over two million clients across 100 countries, with daily trading volumes exceeding $35 billion. With 18 regulatory licences and offices in more than 25 locations, its Dubai-led venture with Khabib marks another major milestone in uniting finance, sport, and innovation on a worldwide scale.