Bahi Ajman Palace named official hospitality partner for Alleem Group
New MoU to support high-profile events and shared promotional platforms
DUBAI: Bahi Ajman Palace Hotel and Alleem Group have signed a strategic Memorandum of Understanding (MoU) to collaborate on high-impact events, corporate engagements, and shared marketing initiatives.
The landmark agreement, signed in Ajman, positions the five-star heritage hotel as the official hospitality partner for Alleem Group’s future activities. Known for its dedication to Emirati culture blended with luxury hospitality, Bahi Ajman Palace Hotel will play host to a range of events including conferences, CSR-driven gatherings, and the prominent Annual Sustainability Summit.
This partnership comes as part of a broader vision to support economic diversification and cultural tourism in the UAE, reinforcing both entities’ commitment to excellence, sustainability, and community impact.
What events will be hosted?
Under the agreement, Bahi Ajman Palace Hotel becomes the preferred venue for Alleem Group’s diverse events – from high-level corporate meetings and product unveilings to social initiatives and festivals. The collaboration will roll out a year-long calendar of activations, including eco-conscious conferences, art exhibitions, and heritage-focused workshops.
These efforts align with the UAE’s Vision 2030 agenda, placing emphasis on environmental stewardship and the preservation of cultural heritage. The partnership also brings curated hospitality packages tailored for Alleem Group’s stakeholders, while offering Bahi Ajman Palace’s guests access to exclusive Alleem-driven experiences.
How will the brands promote each other?
The alliance extends beyond event logistics to include joint promotional campaigns across digital platforms, print publications, and social media. By leveraging Alleem Group’s reach across more than 40 countries, Bahi Ajman Palace Hotel expects enhanced global visibility for its upscale services, which include 254 elegantly appointed rooms, award-winning dining venues, and bespoke event spaces.
Iftikhar Hamdani, Area General Manager at Bahi Ajman Palace Hotel, highlighted the tangible benefits: “This collaboration is a catalyst for elevating Ajman’s hospitality sector. By hosting Alleem Group’s events, we anticipate a 10% increase in corporate bookings while delivering immersive experiences that reflect our Emirati heritage.”
Why does this matter for Ajman and UAE?
The collaboration is well-timed, as the UAE’s hospitality industry is projected to grow at an annual rate of seven percent, driven significantly by the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. Ajman is fast becoming a preferred destination for discerning travellers and business leaders seeking a blend of tradition and modern luxury.
Dr Rashid Alleem, Founder and Chairman of Alleem Group, described the partnership as a strategic move to provide a distinctive experience for international delegates and local communities alike. “Bahi Ajman Palace Hotel’s iconic waterfront location and dedication to excellence align perfectly with our ethos,” he said. “Together, we aim to foster innovation through culturally rich and impactful initiatives.”