Dubai’s 3 Day Super Sale returns with up to 90% off citywide
Spend Dh300 to enter grand prize draw for Dh20,000 shopping voucher
DUBAI: With Eid Al Adha just around the corner, Dubai’s 3 Day Super Sale (3DSS) has kicked off in full force, bringing an electrifying wave of discounts and festive shopping opportunities across the city.
Running until 1 June, this highly anticipated retail event is organised by Dubai Festivals and Retail Establishment (DFRE) and features savings of up to 90 per cent across more than 500 popular brands and 2,500 outlets.
From luxury labels to high-street favourites, shoppers can find unbeatable prices on Eid gifts, home décor, beauty essentials, fashion, tech gadgets, and more. As malls and shopping destinations across Dubai welcome eager crowds, this weekend marks one of the biggest shopping occasions on the city's calendar.
Fashion deals
For fashion-forward shoppers, the 3DSS presents an unmissable chance to update wardrobes ahead of Eid celebrations. Style staples, occasionwear, and everyday pieces are available at significant markdowns. Leading international and regional fashion brands including Abercrombie & Fitch, Ted Baker, Brooks Brothers, Sacoor Brothers, Mango, COS, and American Eagle Outfitters are offering generous savings across their collections.
High-street staples such as H&M, Giordano, Next, Gap, Matalan, Kiabi, and Nishat Linen are also taking part, with discounts spanning menswear, womenswear, and kids’ fashion. Whether looking for festive attire or everyday basics, fashion finds are available for all ages and tastes.
Beauty & fragrance
The sale also caters to beauty enthusiasts with a dazzling array of discounts across skincare, cosmetics, haircare, and fragrances. From everyday essentials to Eid gifting options, shoppers can explore top deals at Sephora, Watsons, Kiehl’s, and KIKO Milano.
Luxury beauty offerings are also part of the mix, with Makeup For Ever, MAC, RITUALS, IZIL, and others providing markdowns on selected lines. Perfume lovers can indulge in premium scents at reduced prices from renowned retailers such as V Perfumes, Coral Perfumes, Abdul Samad Al Qurashi, Areej, and Odora.
Shoes & accessories
Footwear is another highlight this 3DSS, with leading brands showcasing stylish selections at exclusive prices. Steve Madden, Dune London, ECCO, Clarks, Shoemart, Havaianas, and Level Shoe District are offering shoppers plenty of options to put their best foot forward for Eid.
Accessories, bags, and eyewear are available at marked-down prices at Kipling, Claire’s, Accessorize, Xpressions Style, Bally, Ray-Ban, Al Jaber Optical, and Sunglass Hut, offering shoppers a chance to complete their looks in style.
Jewellery & watches
Jewellery and watch aficionados will find themselves spoilt for choice with elegant pieces and luxury watches now more accessible. Deals are available at Jawhara Jewellery, Pure Gold Jewellers, Zen Diamond, and more, while watch enthusiasts can shop exclusive models at Time House, The Watch House, Daniel Wellington, EDIT by Ahmed Seddiqi, and Rivoli. These selections include diamond collections, gold sets, and fashion-forward timepieces ideal for gifting or self-indulgence.
Athleisure & sportswear
The athleisure trend continues to dominate, with big names like Adidas, Puma, Foot Locker, Lululemon, Be Fit, and Under Armour offering hefty discounts on activewear, footwear, and sports accessories. Whether refreshing gym wardrobes or embracing athleisure for everyday comfort, these brands present high-performance pieces at slashed prices.
Tech & gadgets
Tech-savvy shoppers can enjoy exceptional deals across the latest electronics. Leading outlets such as Jacky’s Electronics, Samsung, Eros, Virgin Megastore, and Harman House are offering price cuts on smartphones, laptops, smartwatches, gaming consoles, and audio gear. With Eid gifting in mind, now is the time to pick up the latest gadgets at impressive discounts.
Home essentials
For those preparing their homes for Eid gatherings, the sale includes deals on furniture, kitchenware, and decorative items. Dubai’s top home stores – including Danube Home, Home Centre, United Furniture, Crate & Barrel, Jashanmal Home, King Koil, Chattels & More, Tavola, Dwell, and Royal Palace – are offering stylish and practical items at compelling prices. From plush sofas to festive tableware, the range caters to every style and budget.
Kids & toys
Families can take advantage of huge discounts on children’s items, including clothing, toys, and baby gear. Brands such as Monsoon Children, Chicco, Petit Bateau, Smart Baby, Mothercare, B&G Store, OVS Kids, Little Angels, Mamas & Papas, LEGO, and Toys R Us are offering Eid-ready selections that promise to delight young shoppers.
Department store offers
Dubai’s major department stores are going all-in for 3DSS. Centrepoint, Marks & Spencer, and Debenhams are delivering significant discounts across multiple categories. Shoppers can expect bundled Eid packages, exclusive offers on curated collections, and one-stop convenience for fashion, home, beauty, and kidswear.
Rewards & prizes
In addition to the deep discounts, Dubai Festival City Mall is offering an exciting Spend & Win promotion. Shoppers who spend Dh300 or more during the sale qualify for a draw to win a grand prize of a Dh20,000 gift voucher. Those who shop from fashion retailers receive double the entries, giving fashion-forward shoppers an extra incentive.
Shoppers can also boost their savings by using loyalty programmes such as SHARE, BLUE Rewards, Amber, Tickit, AURA, Privilege Plus, and Skywards Everyday. These platforms allow participants to earn points, air miles, cashback, and more while making the most of their 3DSS purchases.