Sharjah Summer Promotions 2025 begin with 75 events and Dh3 million in prizes
Exclusive deals and hotel packages available across 19 top destinations
SHARJAH: The 2025 edition of Sharjah Summer Promotions launched on Tuesday under the theme “Exceptional Offers for an Unforgettable Summer”, with festivities set to run until 1 September across all regions of the emirate.
Organised by the Sharjah Chamber of Commerce and Industry (SCCI) in partnership with the Sharjah Commerce and Tourism Development Authority (SCTDA), the campaign brings together over 1,000 participating retail outlets, major malls, hotels, and tourist attractions.
Now in full swing, the 60-day promotional campaign underscores Sharjah’s growing appeal as a year-round destination for global travellers and UAE residents. This year's promotions promise exclusive shopping experiences, dynamic entertainment, and prizes totalling Dh3 million – highlighting Sharjah's push to enhance tourism, retail, and community engagement.
Major attractions
More than 75 entertainment and promotional events are lined up, offering discounts of up to 75 percent on products from prominent local and international brands. Shoppers can also take part in six major raffle draws on 10, 20, and 31 July, followed by 10, 21, and 1 September. Lucky winners stand to receive gold bars, luxury shopping vouchers, and high-end gifts, alongside instant prizes from partner outlets.
A highlight of this year’s launch is “Shamsa”, a cheerful new mascot created to enhance the campaign’s appeal to families and children, bringing added colour and energy to summer events.
Tourism and retail synergy
Khalid Jasim Al Midfa, Chairman of SCTDA, described the campaign as a strategic step towards cementing Sharjah’s role as a holistic tourism and commercial destination. He highlighted the emirate’s long-term vision to blend cultural appeal with modern retail experiences, ensuring Sharjah remains attractive to both residents and international visitors.
“These initiatives are not merely seasonal,” said Al Midfa. “They are part of a broader effort to enhance the quality of life and support the emirate’s sustainable development goals.”
Echoing these sentiments, H.E Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, stressed the Chamber’s focus on stimulating economic activity while offering families and tourists a multifaceted experience combining shopping, entertainment, and relaxation. He also noted the scope and scale of the 2025 edition as reflective of Sharjah’s evolution into a premier destination for seasonal shopping and leisure events.
Diverse activities
Sharjah Summer Promotions 2025 spans 19 destinations across the emirate, including popular spots in cities like Khorfakkan, where beachside and marine-themed events are drawing strong interest. A mix of educational workshops, weekly kids’ activities, and family-oriented shows are scheduled in partnership with entities such as the Sharjah Art Foundation, Shurooq, Sharjah Museums Authority, and Sharjah International Marine Sports Club.
The campaign also features over 35 hotel packages offered by 23 hotel establishments across Sharjah. These include exclusive rates on rooms, food, and beverages, along with complimentary passes to key attractions and added credit for in-house services.
Smart participation
To enhance user experience, the organising committee has introduced a smart application and a new website, offering access to daily events, hotel deals, and raffle entries. Purchases and bookings made through these platforms automatically qualify for prize draws, encouraging greater interaction and seamless engagement throughout the summer.