Dubai Summer Surprises 2025: What’s the big offer this Thursday at Deira City Centre?
Final stretch features big-name fashion and lifestyle discounts citywide
DUBAI Summer Surprises (DSS) 2025 is keeping the city’s shopping scene buzzing with a fresh round of Daily Surprises as part of the Great Dubai Summer Sale (GDSS).
Organised by Dubai Festivals and Retail Establishment (DFRE), this latest series of one-day-only deals continues through to 7th August, with fresh offers unveiled daily at a new retail destination across Dubai.
Shoppers can enjoy jaw-dropping discounts of up to 90 percent on leading brands across fashion, electronics, jewellery, beauty and lifestyle. These unmissable promotions are exclusively revealed just 24 hours in advance on the official Dubai Summer Surprises website and social media platforms – keeping savvy deal-hunters on their toes.
Thursday’s deal
The week-long series concludes on Thursday, 7 August with a major offer from Being Human at City Centre Deira. While exact details remain under wraps until the day before, shoppers can expect up to 90% off across a range of wardrobe staples, statement casualwear, and must-have pieces.
Dubai Summer Surprises
This year’s DSS, running until 31 August, is the 28th edition and spans 66 days of non-stop deals, family entertainment, raffles, and more. For the first time in the event’s history, DSS 2025 is split into three dedicated retail phases: Summer Holiday Offers (27 June–17 July), the Great Dubai Summer Sale (18 July–10 August), and Back to School (11–31 August).
The campaign is backed by a strong network of partners, including Key Sponsor Commercial Bank of Dubai and Strategic Partners such as Al Futtaim Malls, Al Zarooni Group, AW Rostamani Group, DHAM, Emirates Airline, ENOC, e&, Majid Al Futtaim, Merex Investment, and talabat.