Jordan unveils spectacular cultural calendar for 2025
International stars and local legends lead the kingdom’s year-long entertainment journey
DUBAI: Jordan is setting the stage for a landmark year of entertainment and cultural celebration, unveiling a 2025 calendar packed with music, film, food and artistic performances designed to appeal to a broad global audience.
With renowned international artists, immersive experiences and spectacular heritage venues, the country is aiming to attract visitors from across the region and beyond.
The 2025 celebrations go beyond traditional tourism offerings. From mesmerising concerts to festivals honouring the region’s rich history and culinary legacy, the kingdom is transforming into a hub for creative and cultural expression. Highlights include the Jordan International Food Festival, Jerash Festival for Culture and Arts, and the Amman International Film Festival.
In an official statement, Dr Abdelrazzak Arabiyat, Managing Director of the Jordan Tourism Board, remarked, “The extraordinary lineup is an open invitation to experience Jordan’s soul. In venues where our rich history lives and breathes, under skies that have witnessed the rise and fall of empires, contemporary artists will find their perfect stage.”
Cultural fusion across Jordan
The Jordan International Food Festival, to be held from 6 to 11 August, promises a celebration of Levantine and global flavours. Alongside culinary offerings, music lovers will enjoy a performance by Egyptian pop artist Ahmed Saad on 7 August, whose music blends modern pop with traditional Arabic themes.
Marking its first-ever performance in Jordan, Sami Yusuf will take to the stage later in the year. He will be joined by other acclaimed regional stars including Amr Diab and Kadim Al Sahir, ensuring musical diversity and star power across the kingdom. These concerts will be held in various iconic locations, from the bustling streets of Amman to the tranquil shores of the Dead Sea.
The kingdom’s entertainment offering is not limited to music. The Amman International Film Festival, from 2 to 10 July, showcases independent cinema and spotlights films from across the Arab world. It stands as a key platform for emerging filmmakers and creative storytellers.
Spotlight on historic venues
Another highlight of the season is the Jerash Festival for Culture and Arts, which runs from 23 July to 2 August. Set in the ancient Greco-Roman city of Jerash, the festival is held in historical amphitheatres that have stood for over 2,000 years. The venue provides a stunning backdrop for performances, merging Jordan’s historical richness with contemporary culture.
Meanwhile, younger audiences and families can enjoy the captivating Pluma Circus, a performance focused on empowerment and self-discovery. The circus tells the story of a little girl whose journey unfolds through vibrant theatrical elements, aiming to inspire audiences of all ages.
Adding a dose of sharp humour, the popular puppet character Abla Fahita is scheduled to perform on 19 July. Known for her irreverent wit and social commentary, her show promises an evening of laughter and satire.
Celebrations across Jordan
On 9 July, opera enthusiasts will be treated to a special performance by celebrated mezzo-soprano Farrah El Dibany. Known for her powerful vocals and classical finesse, El Dibany’s appearance adds a sophisticated note to the country’s musical calendar.
The Echoes of Heritage festival on 25 July at Kerak Castle, part of the Friends of Jordan initiative, further amplifies the nation’s celebration of local culture. August, designated as the month for youth, will include performances by Hiba Tawaji and Oussama Rahbani on 30 August in Abdali.
Among the most anticipated performances is that of Iraqi singer Kadim Al Sahir, known as The Caesar, on 14 August. He will be followed by a joint concert featuring Wael Kfoury and Abeer Nehme, promising a night of musical brilliance and nostalgia.
Running, rhythm and reflections
The musical celebrations continue into September with a tribute to the legendary Umm Kalthoum by singer May Farouq at Amman’s Roman Theatre on 20 September. Amr Diab is scheduled to perform in Aqaba, further enhancing the country’s coastal entertainment offering.
October’s major highlight is the Sami Yusuf concert, while sporting events add diversity to the lineup. The Bromine Amman Marathon is set for 17 October, catering to fitness enthusiasts. Rounding out the year, the Ayla Red Sea Marathon will be held in December, combining sports tourism with scenic vistas.
Dr Arabiyat affirmed Jordan’s commitment to showcasing its cultural wealth, stating, “2025 is the year of growth to Jordan Tourism and we are open to the world to come and experience exception. The tourism industry has put together unique cultural, artistic and immersive experiences to ensure each tourist enjoys their journey here.”