UAE: Fast&Up joins Noon to keep riders hydrated in peak summer
Reload hydration drink offers vitamins, minerals and zero added sugar
DUBAI: Fast&Up, a UAE-based active nutrition brand, has announced a partnership with homegrown digital marketplace Noon to help its delivery partners combat the harsh summer heat.
The initiative sees Fast&Up distribute its Reload electrolyte hydration solution to delivery personnel across key locations in the UAE, supporting them in staying energised and reducing fatigue during their daily routes.
The move comes as temperatures in the region climb to intense levels, posing health risks for those working outdoors. Noon’s delivery partners spend long hours on the road, often under direct sunlight, facing dehydration and energy depletion.
What is Reload?
Fast&Up Reload is developed using Swiss technology to provide rapid hydration support. It contains electrolytes, vitamins, and minerals aimed at replenishing essential nutrients lost through sweat. The drink helps prevent dehydration, combats fatigue, and minimises energy dips during extended work in high temperatures.
Flavoured with natural fruit extracts and containing no added sugars, Reload offers a refreshing, quick-absorbing option for hydration. The product is suitable for a wide range of active individuals, from athletes to those working in physically demanding environments.
How does the partnership work?
The collaboration forms part of Fast&Up’s “Hydrating Heroes” initiative, a global programme honouring frontline workers in fast-paced delivery services. Varun Khanna, CEO of Fast&Up, said: “Our love language is acts of service and we are so happy to have partnered with Noon to provide real hydration to their delivery partners who brave the heat.”
Launched in 2015, Fast&Up has grown into a global sports nutrition brand present in more than 35 countries. Its range includes performance hydration, recovery aids, and general wellness supplements designed to help individuals perform at their peak and recover effectively.