Dubai Duty Free wins Middle East’s Best Duty Free Shopping award for 25th straight year
Recognition follows record-breaking annual sales performance
DUBAI – Dubai Duty Free has been named the Best Duty Free Shopping in the Middle East for the 25th consecutive year by travel industry publication Business Traveller Middle East.
The latest recognition highlights the retailer’s continued presence as a leading name in airport retail across the region.
The award was announced during the 25th Business Traveller Middle East Awards ceremony held at the Intercontinental Hotel, Dubai Festival City.
Record sales
The achievement comes after Dubai Duty Free recorded annual sales of $2.378 billion in 2025, placing it fifth among duty-free retailers worldwide. The milestone reflects the organisation’s strong performance across its operations and its wide-ranging retail offering for international travellers.
Dubai Duty Free Managing Director Ramesh Cidambi said the 25-year winning streak represents the dedication and professionalism of the team, adding that the company remains focused on improving the airport retail experience through innovation, customer service and a diverse product range.
Business Traveller Middle East Awards
The Business Traveller Middle East Awards recognise excellence across aviation, hospitality and travel sectors, with winners selected through votes from readers of Business Traveller Middle East magazine.
The award was presented by Motivate Media Group Chief Commercial Officer Anthony Milne and received on behalf of Dubai Duty Free by Senior Vice President – Marketing Sinead El Sibai and Senior Manager – Marketing Salim Dahman.