Dubai Shopping Festival announces 12-hour mega sale with discounts up to 90pc
Citywide Scan & Win campaign lets shoppers enter weekly car draws
DUBAI – Dubai Shopping Festival (DSF) is set to light up the city from 26 December with a range of major retail promotions.
With over 1,000 brands across 3,500 outlets, residents and visitors can enjoy a festive shopping season packed with bargains and prizes.
The festival promises a five-week extravaganza featuring fashion, beauty, electronics, home, kids, lifestyle, and more.
DSF Sale Season
The DSF Sale Season kicks off this Friday, offering discounts of 25% to 75% across a wide selection of global and local brands. Shoppers can explore deals at more than 3,500 outlets across Dubai, making it the perfect opportunity to stock up on seasonal essentials or luxury finds.
Citywide Scan & Win
A major highlight is the citywide Shop, Scan & Win campaign, running until 1 February 2026. Shoppers spending Dh300 or more at participating stores can scan their receipts via QR code to enter weekly draws for one of five Nissan Patrol SE T2 2026 cars. The initiative encourages repeat visits and festive shopping across Dubai’s retail landscape.
Mall-specific rewards
At Mercato Mall, an exclusive DSF prize campaign allows shoppers to participate in mall-specific draws until 12 January, adding extra chances to win during the post-Christmas period.
Meanwhile, Majid Al Futtaim malls bring back the DSF 12-Hour Sale on Friday from 10am to 10pm, offering discounts from 25% to 90% across over 100 brands. Participating malls include Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, City Centre Al Shindagha, and My City Centre Al Barsha.
Shoppers spending Dh300 or more can also scan receipts via the SHARE app for a chance to become the next SHARE Millionaire.
Ongoing promotions
Other ongoing promotions include the Biggest Prize of the Year at Majid Al Futtaim malls, offering Dh1 million to shoppers spending Dh300 or more.
Dubai Festival City Mall features the Modesh and Blue Rewards Millionaire campaign, where shoppers can win one million Blue Points. Dubai Holding’s DSF Golden Tickit also rewards 38 shoppers with Dh10,000 in Tickit points each.