25 days of prizes as Emirates Skywards celebrates silver jubilee
Silver aircraft livery to debut on global routes next month
DUBAI – Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, is celebrating its Silver Jubilee this year, marking 25 years of innovation, excellence, and loyalty rewards.
With more than 37 million members worldwide, the programme has announced an array of special activities to commemorate the milestone. The highlight includes the unveiling of a bespoke silver aircraft livery, set to take to the skies from next month, symbolising its journey across every corner of the globe.
To mark the occasion, Emirates Skywards is giving back to its members through 25 days of exclusive prizes and surprises running from 25 September to 20 October. The celebration includes a spectacular 25 million Skywards Miles raffle, bonus Miles promotions, and special on-ground activities designed to reward travellers in the UAE and beyond.
Dr Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “25 years! We are thrilled to celebrate such a monumental milestone. Emirates Skywards is a true success story – one that was born in Dubai and has now become one of the most recognised and loved loyalty programmes in the world with millions of members based in the UK, US, UAE, India, Australia and beyond.”
25 days of rewards
The anniversary celebrations will feature 25 days of giveaways, offering members a chance to win from a wide range of rewards. Central to the campaign is the 25 Million Miles Raffle, with prizes ranging from 100,000 Miles to a grand jackpot of 1 million Miles. To enter, members simply need to earn Skywards Miles between 25 September and 20 October with Emirates, flydubai, and participating partners.
Other opportunities include:
- Bonus Miles: Members can receive a 50% bonus when booking with Emirates or flydubai, and a 25% bonus when earning Miles with partner airlines, hotels, shopping, dining, or lifestyle activities. Additional bonuses apply when booking through Skywards Hotels, shopping via Skywards Miles Mall, or using Emirates Skywards credit cards.
- Early bird offers: Members can benefit from up to 50% bonus Miles when buying or gifting Miles.
- Airport surprises: Between 1–5 October at Dubai International Airport Terminal 3 and 8–9 October at Terminal 2, travellers can play interactive quizzes to win Miles, receive complimentary lounge access, Dubai Duty Free vouchers, and even complimentary ice cream served from Skywards-branded trucks.
- Spot the tag: Special luggage tags will be placed on baggage belts, offering winners access to lounges, Emirates merchandise, and additional bonus Miles.
- Premium members who have consistently engaged with the programme over the years can expect exclusive surprises, such as tier upgrades, cabin upgrades, and personalised anniversary gifts.
Silver aircraft livery
In a nod to its Silver Jubilee, Emirates will launch a striking silver-themed aircraft livery featuring the ‘25 years’ emblem. The special decal will first appear on an Emirates A380 aircraft, which will embark on routes across the world from next month. The livery highlights the global reach of the loyalty programme and its connection with members across six continents.
This celebratory design is set to fly for the remainder of the anniversary year, bringing the message of loyalty and innovation to millions of travellers.
From 76,000 to 37 million members
Launched in 2000 with just 76,000 members, Emirates Skywards has grown into a loyalty powerhouse with over 37 million members spanning 190 countries. The programme welcomes more than 78,000 new enrolments every week, supported by a strong network of global partners.
The scale of its partnerships is remarkable, including more than 100 partner brands and services such as:
- Over 1,400 flight destinations across Emirates, flydubai, and other partner airlines.
- More than 30,000 hotel properties.
- 20 Emirates Skywards credit and debit cards.
- 37 conversion partners for points transfers.
- 5 car rental companies covering 50,000 locations.
- Over 7,200 retail and lifestyle brands.
Loyalty in numbers
Emirates Skywards has facilitated over 120,000 earning transactions every day, with nearly 400 billion Miles redeemed on flight rewards and upgrades since its launch. Every minute, a member redeems Miles for an upgrade on Emirates. The programme also processes more than 800 Classic Rewards daily on Emirates flights.
In the last 12 months alone, 48 events have been offered for redemption through Skywards Exclusives. These include high-profile experiences at international sporting events such as Wimbledon, Roland Garros, the FA Cup, and the US Open, as well as concerts and shows at Coca-Cola Arena in Dubai.
Industry recognition
Emirates Skywards has consistently been recognised as a global leader in loyalty. In 2025, it was crowned ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards, adding to a two-decade run of accolades. Members can enjoy four distinct membership tiers – Blue, Silver, Gold, and Platinum – each offering exclusive privileges and tailored experiences.
With its Silver Jubilee celebration now underway, Emirates Skywards continues to deliver on its promise to ‘Earn better’ and ‘Spend better’, offering members around the world access to unparalleled rewards, partnerships, and memorable travel experiences.