Football-themed Chelsea residences unveiled in Dubai
DAMAC to debut shirt sponsorship in UEFA Conference League semi-final
DUBAI’s property market has scored another headline-grabbing goal.
DAMAC Properties and Chelsea Football Club have officially joined forces to create Chelsea Residences by DAMAC, a football-themed, high-rise residential complex in Dubai Maritime City. The project marks the first-ever Chelsea FC branded residences globally and signals a bold new chapter in the intersection of luxury real estate and sport.
This collaboration comes as part of a long-term global partnership, with DAMAC also revealed as Chelsea’s official shirt sponsor for the remainder of the 2024–2025 season. Their branding will make its debut during the club’s UEFA Conference League semi-final fixture against Djurgarden.
Towers and amenities
The development will feature six towers, each soaring 130 metres, housing over 1,400 sea-facing residential units. With sweeping views of the Arabian Gulf, the architecture integrates Chelsea's iconic blue throughout.
But the appeal goes far beyond its striking design. Residents will have access to a rooftop football pitch, a dedicated Chelsea Athlete Performance Centre, cryotherapy suites, a rain therapy room, and a starlit wellness centre. Additional standout features include forest-inspired relaxation pods, a kneipp therapy path, and a yoga studio.
Elite experiences
Dining and leisure take a distinctive turn, too. The residences will include Dubai’s first mono-diet café, a private chef’s table, and The Captain’s Table – an exclusive culinary experience hosted by Chelsea legends. A “mancave” cinema for live match screenings and a Chelsea-blue private aquarium lounge will further immerse residents in the club’s legacy.
DAMAC’s Managing Director, Amira Sajwani, noted the project reflects “an elite collection that celebrates Chelsea FC’s passion, legacy, and relentless pursuit of excellence.” The development follows DAMAC’s tradition of luxury branding, with past ventures including Cavalli Couture and the jewel-themed Safa towers.
Jason Gannon, President and COO of Chelsea FC, expressed enthusiasm: “The collaboration will bring Chelsea to life in Dubai and support our continued global growth.”