Nissan rewards fuel DAMAC’s Dh 500 million Dubai property sales milestone
Premium vehicles add value to home ownership experience
DUBAI – DAMAC Properties has recorded Dh 500 million in sales through its latest home ownership campaign, highlighting continued demand for Dubai’s residential market and the city’s growing appeal among buyers and investors.
The UAE’s largest private real estate developer in the UAE and the Middle East announced the milestone following the successful completion of its ‘Buy a Home, Get a Luxury Car’ campaign. The initiative attracted customers seeking premium residences while offering added incentives through exclusive Nissan vehicle rewards.
The strong sales performance reflects sustained interest in Dubai homes, with buyers increasingly looking for long-term ownership opportunities, lifestyle-focused communities and secure investments in one of the world’s most active property markets. The campaign’s response also demonstrated the continued attraction of Dubai as a destination where families and individuals choose to establish their future.
Amira Sajwani, Managing Director of DAMAC Properties, said the achievement represented continued customer confidence in Dubai’s real estate sector and the developer’s projects.
“Achieving Dh 500 million in sales is a strong reflection of the continued demand from customers who view Dubai not only as an investment destination, but as a place to build their lives. Home ownership remains one of the most meaningful decisions a family can make, and this campaign resonated because it spoke to that aspiration,” she said.
Sajwani added that the response reinforced Dubai’s long-term appeal, the strength of its residential market and the trust customers place in DAMAC to deliver homes and communities supporting their future plans.
Luxury Nissan vehicles
To celebrate the campaign’s conclusion, DAMAC hosted a Nissan car handover ceremony at One Za’abeel in Dubai, bringing together homeowners, their families, brokers and invited guests. The event recognised customers who purchased qualifying DAMAC properties during the campaign period and were eligible to receive vehicles depending on the value of their purchase.
The rewards included premium Nissan models such as the Nissan Pathfinder SL 4WD, Nissan Patrol SE Platinum City and Nissan Patrol NISMO, adding an exclusive lifestyle element to the property ownership experience.
The ceremony marked a special moment for participating buyers as they received their vehicles alongside celebrating their new homes. The event highlighted the connection between property ownership, personal milestones and Dubai’s luxury residential lifestyle.
DAMAC’s global presence
Established in 2002, DAMAC Properties has played a major role in the Middle East’s luxury real estate sector, delivering residential, commercial and leisure developments across multiple markets. The company has delivered more than 50,000 homes, with over 55,000 additional units in various planning and development stages.
DAMAC’s portfolio extends across the UAE, Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, the Maldives, Canada, the United States and the United Kingdom. The developer has also collaborated with global brands including Roberto Cavalli, de GRISOGONO, Chelsea Football Club and Oracle Red Bull Racing to create branded living experiences.