Dream Dubai partners with Tamara to introduce flexible payment options
New feature enables users to split payments into interest-free instalments
DUBAI – Dream Dubai has announced a strategic partnership with Tamara, the leading Buy Now, Pay Later (BNPL) provider in the region, to give customers more financial flexibility when shopping on its platform.
The collaboration allows users to split their payments into interest-free instalments, creating a seamless and transparent shopping experience.
With the new feature, Dream Dubai users can shop from any campaign listed on the platform and opt to pay through Tamara at checkout. This enables transactions to be completed quickly and without hidden charges, while offering convenience for customers seeking accessible shopping experiences.
What’s new?
The partnership marks a key step for Dream Dubai, a project by Dubai Economy & Tourism – DFRE, which has been focusing on elevating consumer experiences through innovative initiatives. By incorporating Tamara’s payment flexibility, Dream Dubai is reinforcing its commitment to making its platform more rewarding and inclusive for shoppers across the region.
How does it work?
Dream Dubai’s unique model allows customers to purchase ‘Modesh Credit’ from campaigns that are limited by time or quantity. With each purchase, shoppers receive complimentary tickets to participate in prize draws offering exclusive prizes and unique experiences. The integration of Tamara makes this journey easier, allowing users to dream bigger while maintaining financial control.
What is Tamara?
Headquartered in Riyadh, Saudi Arabia, Tamara is the GCC’s first fintech unicorn and a leading BNPL provider, serving millions of users. It partners with major global and regional brands, including SHEIN, Jarir, IKEA, noon, and Amazon. The company is backed by investors such as Sanabil Investments, SNB Capital, and Checkout.com.
With its focus on flexibility, transparency, and customer-first values, Tamara is transforming the way people shop and pay across the region. By bringing its trusted solutions to Dream Dubai, the collaboration bridges financial empowerment with an enhanced shopping journey.
To explore Dream Dubai’s campaigns and initiatives, visit the official website.