Majid Al Futtaim unveils SAVA – UAE’s first modern discount retailer
Two Dubai stores open this week, with ten more to follow by year-end
DUBAI – Majid Al Futtaim has officially launched SAVA, the UAE’s first fully owned and operated modern discount retailer, designed to meet the growing demand for affordable, high-quality shopping.
Built around the brand promise of “Simply Unbeatable Value,” SAVA brings together convenience, quality and competitive pricing in one destination for value-driven customers.
With its flagship store opening in Deira and a second outlet at Murjan Tower, Jumeirah Beach Residences (JBR), SAVA is positioned to redefine grocery retailing in the UAE. The company announced that two more stores will open this week, with ten outlets expected across the country by the end of 2025.
New era of smart shopping
SAVA aims to become the go-to destination for families and individuals who want to make their budgets go further without sacrificing quality or convenience. Each store offers over 1,600 products and 160 special offers every week, covering everyday essentials and household needs.
To mark its launch, the first 50 customers at each store will receive exclusive gifts and prizes. The Deira Al Muteena branch opens with activities starting at 11:00 AM, while the JBR Murjan Tower store welcomes shoppers from 9:30 AM.
Majid Al Futtaim described SAVA as a purpose-built response to the evolving needs of the UAE’s modern consumer. The new brand reflects the company’s mission of community care and its long-standing commitment to creating accessible, high-quality experiences that make life simpler and more affordable.
A landmark expansion
The launch of SAVA represents a pivotal milestone for Majid Al Futtaim, marking a renewed investment in the UAE’s grocery retail sector. Backed by decades of experience and deep market insight, the company leverages its expertise in private-label product development and understanding of regional shopping habits to deliver a next-generation retail concept.
The retailer combines the modern convenience of well-curated store layouts with the traditional appeal of value-based shopping, offering customers the best of both worlds. SAVA’s approach redefines what it means to shop smartly in the UAE, setting new standards for affordability and quality.
Majid Al Futtaim
Founded in 1992, Majid Al Futtaim has evolved into one of the region’s most respected diversified lifestyle conglomerates, operating across the Middle East, Africa, and Asia. The company employs over 41,000 people and serves 600 million customers annually through its digital and physical platforms.
The group’s portfolio includes 29 shopping malls, such as Mall of the Emirates, Mall of Egypt, and Mall of Oman, alongside a collection of luxury hotels and mixed-use developments. It is also the creator of popular residential communities like Tilal Al Ghaf in Dubai, Al Zahia in Sharjah, and Al Mouj in Muscat.
In the retail sector, Majid Al Futtaim operates nearly 500 stores across its grocery network and serves as a gateway for global fashion, home, and beauty brands, including lululemon, LEGO, Crate & Barrel, and Shiseido. The company also operates VOX Cinemas, with more than 600 screens, and owns renowned attractions such as Ski Dubai.
Through its SHARE loyalty programme, the company continues to enhance customer experiences using AI-driven analytics to deliver personalised rewards and exclusive offers – creating great moments for everyone, every day.