Dubai: SAMANA pledges Dh15m to rescue five million children
Edge of Life campaign aims to save children facing hunger in vulnerable communities worldwide
DUBAI – The SAMANA Developers has pledged Dh15 million in support of the Edge of Life campaign, a global humanitarian initiative launched during Ramadan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai.
The campaign seeks to raise at least Dh1 billion to fund sustainable programmes aimed at combating childhood hunger worldwide.
Focused on saving five million children from hunger, the campaign is run under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and operates in partnership with UNICEF, Save the Children, the Children’s Investment Fund Foundation (CIFF) and Action Against Hunger.
Edge of Life
The initiative targets children in the world’s most vulnerable communities. Current statistics reveal that five children under the age of five die every minute from malnutrition and hunger globally, highlighting the urgent need for collective action.
SAMANA Developers’ CEO, Imran Farooq, said, “Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Edge of Life campaign reflects His Highness’s vision of prioritising the fight against hunger as a global humanitarian imperative. This campaign reinforces the UAE’s leadership in humanitarian efforts.”
How to contribute
The Edge of Life campaign continues to welcome donations from individuals and institutions through seven primary channels. Contributions can be made via the campaign website, or through a dedicated toll-free call centre at 800 4999.
Donations in UAE dirhams can also be made via bank transfer to Emirates Islamic Bank (IBAN: AE940340003708472909222), or through SMS by sending the word “LIFE” to the following numbers: 1034 for Dh10, 1035 for Dh50, 1036 for Dh100, and 1038 for Dh500.
Other channels include the DubaiNow app, YallaGive.com, and Dubai’s community contribution platform Jood (Jood.ae), under their respective ‘Donations’ sections. These multiple avenues ensure that the campaign is accessible to contributors from all walks of life.