New European escapes unveiled for Gulf travellers with tailored Czech packages
Curated itineraries spotlight culture, wellness, nature and family experiences
DUBAI – Visit Czechia and Cozmo Travel have launched a strategic partnership to position Czechia as one of Europe's leading holiday destinations for travellers from the Gulf region.
The destination marketing campaign combines curated holiday packages with an extensive promotional drive across the UAE, Saudi Arabia, Qatar, Oman and Bahrain. The initiative is designed to encourage travellers to explore Czechia's blend of culture, history, wellness, nature and lifestyle experiences through tailor-made travel options suited to different interests and budgets.
The campaign will leverage Cozmo Travel's extensive retail and digital presence across the GCC and wider MENA region, making it easier for customers to discover and book Czechia holidays through a range of convenient channels.
The joint campaign will roll out through digital marketing, social media promotions, destination-focused content, dedicated landing pages, email campaigns, retail branding and business-to-business outreach with travel partners. The organisations aim to increase awareness of Czechia as a year-round destination while driving holiday bookings through customised travel arrangements and direct Air Arabia services.
The campaign targets a broad audience, including families, couples, millennials, solo travellers, corporate visitors and travellers seeking specialised holiday experiences.
A collection of exclusive holiday packages has been developed to showcase different sides of Czechia. The Prague Quick Weekend Package starts from Dh3,899 per person and offers return flights, accommodation in Prague, private airport transfers, daily breakfast and a guided city tour. Designed for first-time visitors and couples, the package provides a convenient European city break centred on Prague's historic attractions.
Curated escapes
Travellers looking for relaxation and cultural exploration can opt for the Karlovy Vary Spa & Prague Package, priced from Dh3,999 per person. The itinerary combines luxury accommodation with visits to Prague Castle, the famous thermal springs of Karlovy Vary and the renowned Moser Glass Factory, creating an experience tailored to couples, honeymooners and wellness enthusiasts.
Nature lovers can choose the Bohemian Switzerland Nature & Soft Adventure Package, available from Dh4,499 per person. The itinerary includes Bohemian Switzerland National Park, the iconic Pravčická Gate sandstone arch, a boat ride through Edmund's Gorge and time exploring Prague's historic centre, offering a balance of outdoor adventure and cultural discovery.
For travellers wanting a more comprehensive journey, the Fairytale Czechia Package starts from Dh5,499 per person. The itinerary combines Prague's architectural landmarks with a scenic excursion to Karlovy Vary, alongside guided visits to Prague Castle and Lobkowicz Palace, delivering an immersive introduction to the country's history, culture and leisure attractions.
Discovering Czechia
Beyond Prague's world-famous landmarks, the campaign will showcase Czechia's UNESCO-listed heritage sites, spa and wellness traditions, gastronomy, outdoor activities and family-friendly attractions. Promotional content will also highlight lesser-known experiences, including cycling routes through Southern Moravia's vineyards, regional cultural discoveries and wellness retreats, encouraging visitors to extend their stays and explore more of the country.
Representatives from Visit Czechia described the GCC as an increasingly important source market, citing growing interest among regional travellers in authentic European holidays that combine culture, luxury, wellness and natural landscapes. Through the partnership with Cozmo Travel, the organisation aims to make destination information and travel planning more accessible while inspiring visitors to look beyond traditional European itineraries.
Cozmo Travel also highlighted Czechia's enduring appeal among GCC travellers and reaffirmed its commitment to delivering end-to-end travel services through its regional network. By combining destination marketing with ready-to-book holiday packages, the company aims to transform travel inspiration into confirmed bookings while offering customers flights, accommodation, sightseeing tours, visa assistance and personalised travel planning.
The campaign will run throughout key holiday and travel booking periods, with all featured Czechia packages available through Cozmo Travel's retail outlets, contact centre and online booking platforms.