Visit Qatar gears up for Arabian Travel Market 2025 in Dubai
Qatar Pavilion to feature interactive activations, cultural showcases, and hospitality experiences
DUBAI: Visit Qatar is set to make a dynamic appearance at the 32nd edition of the Arabian Travel Market (ATM) in Dubai, UAE.
The event will run from April 28 to May 1, 2025, at the Dubai World Trade Centre, drawing thousands of industry professionals from across the globe.
With a focus on promoting Qatar’s expanding tourism sector, Visit Qatar’s participation underscores the nation’s commitment to enhancing visibility and building global partnerships in line with its national tourism strategy.
Qatar Pavilion at ATM 2025
At Saeed Hall 2, Stand ME1520, Visit Qatar will showcase the country’s diverse tourism offerings alongside a delegation of 46 partners, including hotels, resorts, and destination management companies. The Qatar Pavilion will span 600 square metres, delivering a fully immersive experience for visitors. 'Explore Qatar,' a digital activation featuring an interactive quiz, will guide attendees through the nation’s iconic landmarks, while a cultural zone curated with AND Events will spotlight traditional crafts such as calligraphy, Sadu weaving, and pottery making. Qinwan Café will offer a taste of authentic Qatari hospitality.
Interactive experiences
Elevating the visitor journey further, a special 4Dx activation will transport guests into the thrilling world of Meryal Waterpark. Through multi-sensory visual, audio, and water effects, the experience promises a vivid glimpse into one of Qatar’s latest and most exciting attractions. These interactive features are designed to engage travel professionals, investors, and potential visitors, emphasising Qatar’s blend of cultural authenticity and modern innovation.
Arabian Travel Market 2025
Arabian Travel Market 2025 is shaping up to be the largest in its history, with more than 55,000 travel professionals and 2,800 exhibitors from 161 countries expected to attend.
Registration has soared, with visitor numbers doubling compared to the previous year, and 52 percent of attendees travelling from outside the Middle East.
Themed ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,’ ATM 2025 will explore advances in travel technology, featuring a 23 percent larger ATM Travel Tech section and a brand-new Start-up and Innovation Zone showcasing VR and immersive experiences. Industry giants such as Booking.com, TripAdvisor, Agoda, and dnata will participate on the Future Stage across 68 sessions featuring 185 expert speakers.