Over 500 brands set for Emirates Perfumes and Oud Exhibition in Sharjah
Expo Centre showcase strengthens UAE’s position as regional hub for perfume industry
SHARJAH – The Expo Centre Sharjah is set to host the third edition of the Emirates Perfumes and Oud Exhibition, the region’s leading fragrance industry event, from October 3 to 12, 2025.
With support from the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition will bring together over 500 local and international perfume companies, creating a grand platform for showcasing luxury perfumes, premium oud, and traditional scents.
This year’s event builds on the success of its previous editions, highlighting Sharjah’s growing reputation as a regional hub for specialised economic and cultural exhibitions. The exhibition aims to support the perfume and oud industry both locally and internationally, positioning the UAE as a dynamic centre for this thriving trade.
What to expect
Visitors can explore an extensive range of products blending Emirati and Arab heritage with global trends.
The exhibition will feature Emirati and Gulf fragrances, premium oud, incense, and the latest releases from leading international brands. This diversity caters to consumers seeking exclusive and distinguished scents.
How entrepreneurs benefit
Saif Mohammed Al Midfa, CEO of Expo Centre, stated the event serves as a comprehensive economic and cultural platform that provides tangible value to Emirati entrepreneurs.
By facilitating direct deal-making, supporting SMEs, and launching emerging Emirati brands, the exhibition strengthens the UAE perfume industry while fostering innovation and entrepreneurial growth.
Where talent shines
The third edition introduces the “Emiratis for Oud and Perfumes” Platform, launched by the Sharjah Chamber to support local talent. It offers young Emirati entrepreneurs the chance to showcase products and innovations to a global audience of buyers, traders, and consumers, enhancing market access and competitiveness on both regional and international levels.
The exhibition also provides opportunities for participants to secure business deals, forge strategic partnerships, and attract investments. Open daily from 12:00 pm to 10:30 pm, the Emirates Perfumes and Oud Exhibition strengthens market connectivity and fosters sustainable growth for stakeholders across the fragrance sector.