Liali Fine Jewellers marks 25 years with grand Dubai reopening and Diwali offers
The new boutique at Mall of Emirates blends modern design with timeless craftsmanship and charm
DUBAI – A new glow lights up Mall of the Emirates this festive season as Liali Fine Jewellers, one of the UAE’s most cherished homegrown luxury brands, unveils its newly redesigned boutique to mark 25 years of timeless craftsmanship.
The reopening isn’t merely a facelift – it’s a reawakening of heritage, creativity and elegance that has defined Liali since its inception in 1999.
With every showcase bathed in soft amber light and every display meticulously curated, the boutique embodies the balance between Liali’s rich legacy and its modern vision. It’s a space designed not just to display jewellery, but to celebrate the emotional significance behind each creation.
“Over the past 25 years, our journey has been defined by trust, innovation and a deep appreciation for craftsmanship,” said Anuraag Sinha, Managing Director of Liali Fine Jewellers. “With this new boutique concept, we reimagined what modern luxury means – creating spaces that inspire, celebrate individuality, and connect emotionally with our customers.”
Diwali blockbuster offers
Coinciding with the reopening, Liali launches its much-awaited Diwali Blockbuster Campaign, a dazzling celebration that brings together festive charm and exclusive rewards. The collection captures the essence of Diwali – light, warmth and joy – through pieces that beautifully merge traditional artistry with contemporary elegance.
Adding to the sparkle, customers can enjoy complimentary gold coins with every purchase, ranging from ½ to 3 grams, depending on their spend. Shoppers purchasing between Dh4,000 and Dh8,000 will receive a ½ gram gold coin, while purchases of Dh8,001 to Dh12,000 qualify for a 1 gram coin. For those spending Dh12,001 to Dh15,000, a 2 gram coin awaits, and amounts exceeding Dh15,001 come with a 3 gram gold coin.
“At Liali, we have always understood that Diwali is a time of joy, laughter and togetherness,” Sinha added. “Our collections are designed to celebrate those precious moments of love and gratitude.”
Liali’s 25th anniversary
The reopening aligns with Liali’s 25th anniversary, marking a proud milestone in the brand’s journey from a single Dubai store to an iconic name in fine jewellery across the UAE and Oman. Today, Liali operates 18 boutiques, including prominent locations in Nad Al Sheba Mall, Motor City, and Al Hamra Mall in Ras Al Khaimah, each reflecting the brand’s dedication to artistry and personal service.
This year also sees Mall of the Emirates celebrating its 20th anniversary, creating a shared moment of reflection and renewal between two established names in Dubai’s luxury landscape. Both milestones stand as a testament to the city’s transformation into a global destination for fashion, design and fine living.