Great Dubai Summer Sale 2025: 50% off watches in Sunday’s daily surprise
Mall of the Emirates offer valid from 10am until stocks last
DUBAI: The Great Dubai Summer Sale 2025 (GDSS), the city’s hottest shopping celebration this season, continues to thrill bargain-hunters with its show-stopping Daily Surprises.
As part of the Dubai Summer Surprises (DSS) 2025 line-up, these limited-time offers are available each day from 18 July to 7 August, but for one day only – and only at a single store location.
Each surprise deal is kept tightly under wraps until just 24 hours before launch, revealed exclusively on the DSS website and the social media platforms.
From 10am until stocks last, shoppers can score exclusive discounts – up to a jaw-dropping 90 per cent off – on categories ranging from fashion and electronics to beauty and home.
Sunday’s Daily Surprise deal
This Sunday, 27 July, the spotlight turns to a sleek accessory essential. The Daily Surprise unlocks a flat 50 per cent off on a premium range at The Watch House, located inside Mall of the Emirates.
From minimalist wristwear to timeless classics, the offer invites shoppers to elevate their everyday look with a statement timepiece – but only while supplies last.
GDSS 2025
The GDSS 2025 is part of DSS’s revamped 66-day schedule, now divided into three themed seasons – Summer Holiday Offers, Great Dubai Summer Sale, and Back to School. Organised by Dubai Festivals and Retail Establishment (DFRE), DSS 2025 runs from 27 June to 31 August, bringing thousands of retail deals, raffles, and experiences to the city.
Supported by key sponsors such as Commercial Bank of Dubai and partners including Majid Al Futtaim, Emirates, e&, ENOC, talabat and more, DSS 2025 is shaping up to be the ultimate summer escape – whether you’re shopping for style or scouting once-in-a-season savings.