New week of Great Dubai Summer Sale Daily Surprises 2025 – What’s in store today and tomorrow?
Daily deals revealed citywide with up to 90% off top brands
DUBAI Summer Surprises (DSS) 2025 is rolling out another week of the Great Dubai Summer Sale (GDSS) Daily Surprises, offering jaw-dropping deals at major outlets across the city.
Running until 7 August, this week brings brand-new, one-day-only offers every single day at different locations, with discounts reaching up to 90 percent across leading brands in fashion, beauty, electronics, jewellery and more.
Organised by Dubai Festivals and Retail Establishment (DFRE), this summer-long festival is a prime opportunity for residents and tourists alike to grab luxury items and essentials at unbeatable prices. What makes the GDSS Daily Surprises unique is that each new offer is revealed just 24 hours in advance, keeping anticipation high and encouraging quick decisions.
To catch the latest deals, shoppers can check the Dubai Summer Surprises website or follow the social media platforms, where updates are posted daily.
Tuesday temptation
Kicking off the second week of Daily Surprises is a luxurious offer at Michael Kors on Tuesday, 29 July. Located at Mall of the Emirates, the deal features up to 60 percent off on fashionable handbags and eye-catching watches. With high-end accessories at wallet-friendly prices, this one-day-only sale is expected to draw fashion lovers from all over the city.
Wednesday’s offer
Jewellery fans are in for a treat on Wednesday, 30 July, as Damas unveils a dazzling deal on its iconic Farfasha collection. Shoppers visiting Deira City Centre will find discounts of up to 60 per cent on this renowned line, making it the ideal moment to upgrade their jewellery box with timeless pieces at a fraction of the usual price.
Dubai Summer Surprises 2025
Dubai Summer Surprises 2025, now in its 28th edition, runs from 27 June to 31 August, making it one of the longest shopping festivals in the region. This year introduces three themed retail periods: Summer Holiday Offers (27 June to 17 July), Great Dubai Summer Sale (18 July to 10 August), and Back to School (11 to 31 August). Each phase features exclusive retail promotions, immersive mall experiences, raffles with big prizes, and family-friendly entertainment.
Whether visitors are after luxury buys, everyday essentials or one-of-a-kind experiences, the 66-day festival transforms Dubai into a hub of deals, fun and surprises for all. The GDSS Daily Surprises are a key highlight, with shoppers encouraged to act fast and keep tabs on daily announcements.
DSS 2025 is powered by a network of major partners. Key Sponsor Commercial Bank of Dubai joins a strong lineup of Strategic Partners including Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, and DHAM – which covers popular shopping and leisure spots such as Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall and The Outlet Village.
Other strategic supporters include Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat. These partnerships help ensure the scale and reach of DSS across all corners of the city.