Great Dubai Summer Sale 2025: Friday’s surprise deal teases up to 70% off fashion
Limited-time offers unleashed across top brands in the city
DUBAI: The Great Dubai Summer Sale 2025 is ramping up the retail excitement with the much-anticipated return of Daily Surprises – offering shoppers unbeatable, limited-time deals every day from now until 7 August.
As part of the Dubai Summer Surprises (DSS) 2025 calendar, these exclusive flash offers promise deep savings at select brand locations, valid for one day only and while stocks last.
Organised by Dubai Festivals and Retail Establishment (DFRE), the Daily Surprises campaign is part of the Great Dubai Summer Sale (GDSS) – the second of three dedicated shopping seasons during this year’s DSS.
From 18 July to 10 August, participating brands across fashion, electronics, beauty, homeware and more will unveil exclusive discounts, with some deals slashing prices by up to 90 percent.
Friday surprise deal
Tomorrow, Friday 25 July, shoppers will get a chance to refresh their wardrobe at one of Dubai’s premium fashion labels. Although full details of the offer are revealed only 24 hours prior, the spotlight for Friday falls on ALLSAINTS at Mall of the Emirates.
Known for its signature leather jackets and contemporary London style, the brand promises fashion lovers discounts of up to 70 percent across the store – for one day only.
Deals begin at 10am and are valid until stocks last. With limited quantities and high demand expected, early arrivals may stand a better chance at securing top picks.
Dubai Summer Surprises 2025
To stay in the know, shoppers are encouraged to follow the official social media platforms or visit the official DSS website. These are the only platforms where Daily Surprise offers are announced in advance.
Dubai Summer Surprises 2025, now in its 28th edition, runs until 31 August. This year marks the introduction of three distinct shopping phases: Summer Holiday Offers (27 June – 17 July), Great Dubai Summer Sale (18 July – 10 August), and Back to School (11 – 31 August). Each phase delivers targeted promotions, raffle draws, mall activations, and entertainment across Dubai.